Ensuring Environment Sustainability
Nature and biodiversity make life possible. As a leading manufacturer of consumer products based on Nature, Dabur understands that healthy ecosystems cannot just help drive our economy but also help us cope with the impacts of climate change. This forms the backbone of our community-led Environment Sustainability initiatives.
• Enhancing Farmer Income through Herb Cultivation
Our biodiversity initiatives involve working with farmers, tribal and forest-based communities across India and Nepal in preserving ecosystems, halting the accelerated loss of biodiversity and promoting sustainable cultivation of rare medicinal herbs. We engage marginal farmers, providing them visible economic opportunities while helping conserve natural resources in the wide-ranging ecosystems. This initiative has helped create an alternate source of income for the community.
We work with local NGOs across the country, jointly undertaking special training programmes for the community members and encouraging them to join this sustainable and environment-friendly herb cultivation exercise. We have also joined hands with universities and leading research institutions to undertake detailed studies on these medicinal herbs.
grew and distributed 4,29,730 saplings of herbs. Today, we have satellite nurseries situated across India, from the Himalayan valleys to the coastal region in Tamil Nadu.
8,975 Farmers covered under Biodiversity initiatives in India
5,247 Acres of land under cultivation of herbs and medicinal plants in India
3,159 Households in Nepal engaged in cultivation of herbs
692 Acres of land under cultivation of herbs and medicinal plants in Nepal
• Water Conservation & Management
Project Desert Bloom
Recognising the growing importance of community-level programmes for Water Conservation and Management, Dabur has been running a water conservation programme in Rajasthan, covering Alwar and Tonk districts. The programme has been developed with active community participation to improve the sustainable livelihood of the poorest and excluded communities in the area by strengthening their access to water and technology as well as management capacities.
This project uses cost-effective, eco-friendly community-based technologies like water harvesting, water conservation, recharging of tube wells and plantation to give rural communities in Rajasthan get access to water all through the year for their personal consumption and irrigation needs.
In 2020-21, we extended our community-focussed Water Conservation and Management programme to Baddi in Himachal Pradesh with the renovation of a 15 Lakh Litre village pond.
1,270 Families directly benefited from the Water Conservation projects
10 Feet rise in Water Table in Newai area of Tonk district.
• Promoting Solar Energy
As part of our sustainable community development agenda, Dabur has been working towards promoting renewable energy as the technology of choice to drive away darkness from scores of villages. Under its Promotion of Social Energy project, Dabur has installed Solar Street Lights across villages in Uttar Pradesh, Rajasthan and Assam, in addition to providing Solar Household Lamps in Uttar Pradesh. This project also helps spreads awareness about solar technology, besides involving the next generation in taking decisive and concrete steps towards creating a greener future. This initiative has also helped reduce crime rates in these villages. In 2020-21, we erected 100 Solar Street Lights in villages in Uttar Pradesh.
713 Solar Household Lamps distributed till date
3,365 households have benefitted from the initiative
• Plantation Drive
The project seeks to build awareness within the community about environment and encourage them to plant and nurture plants that provide nutritious fruits and vegetables for their own consumption. Christened Ghar ki Bagiya, this programme offers dual benefits to community members by providing them nutritious fruits and vegetables for their daily consumption while also generating addition income for their households. We also distribute seeds of fruit plants and vegetable among students in villages and encourage them to grow these in their home kitchen gardens. This initiative has not only helped improve the nutrition levels in target communities but has gone a long way in enhancing the green cover in the villages.
Over 600 families in 20 villages in Uttar Pradesh, 200 families from 9 villages of Baddi (Himachal Pradesh), 400 families from 10 villages in Pantnagar (Uttarakhand) and 300 families from 4 villages of Tezpur (Assam) have benefited from our Ghar ki Bagiya programme in 2020-21 and are now consuming vegetables as part of their daily diet. We also distributed Poplar and Eucalyptus saplings to target farmers in 2 villages of Pantnagar.
521 kids in Ghaziabad received vegetable seeds
1,000 saplings planted in villages in Uttar Pradesh
3,400 saplings distributed among rural women in Rudrapur