Jan 01, 2015

Now, Dabur Chyawanprash In Chocolate Flavour

Press release

New Delhi
Now, Dabur Chyawanprash In Chocolate Flavour
Thursday, January 01, 2015
New Delhi, January 1, 2015: Marking a big innovation in the Chyawanprash market, India's largest Ayurvedic and natural healthcare company Dabur India Ltd today announced the launch of its flagship healthcare brand Dabur Chyawanprash in new chocolate-flavoured variant. Dabur Chyawanprash Chocolate offers the same 100% goodness of Dabur Chyawanprash in a yummy chocolate flavour that would appeal to children.
"This marks a new first for Dabur Chyawanprash and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash in a tastier form with the launch of Chocolate flavoured Chyawanpras. This launch would go a long way in expanding the consumer base for this age-old health tonic," said Dabur India Ltd Category Head-Health Supplements Mr. Ajay Parihar.
The new variants are packed with the 100% goodness of Dabur Chyawanprash and contain the same 47 Ayurvedic ingredients like Amla, Ashwagandha and Guduchi which build your immunity. "We found that a large number of youth, particularly kids, found the sharp taste of Chyawanprash a big entry barrier. People feel that products that are healthy can never be tasty. The new Chyawanprash flavoured variants end this dichotomy between health and taste. Now, all your child has to do is take two spoonfuls of these tasty treats every day," Mr. Parihar added. "A year back, we had introduced Chyawanprash Mango and Chyawanprash Mixed Fruit, which appealed to the taste buds of the younger audience. We are now extending this flavoured portfolio with the launch of Dabur Chyawanprash Chocolate."
Dabur Chyawanprash Chocolate will be available in two variants of 450gm and 900gm, priced at Rs 168 and Rs 300 respectively.
"Dabur is committed towards the health and well-being of every household, and Dabur Chyawanprash is the true Indian Ayurvedic holistic health and wellness product for all seasons and age-groups," Mr. Parihar said adding: "Today's fast-paced and highly competitive lifestyle, increasing pollution levels, epidemics like dengue, unhygienic food & water are all taking a toll on our health. A strong immune system helps protect from a host of diseases and recurring ailments. However, most of us do not have a strong immune system and hence are susceptible to diseases. This is especially true for children since their immune system is still developing and hence they can be more vulnerable. In this backdrop, Dabur Chyawanprash -- being one of the leading healthcare brands in the country –- has also taken up the responsibility to drive awareness on the need for immunity especially amongst children, the future of the country."
About Dabur Chyawanprash
Dabur Chyawanprash is packed with 47 potent Ayurvedic ingredients that build your immune system. It is an over 60-year-old brand for Dabur and enjoys over 65% share of the Chyawanprash market. In the 1940s, Dabur had pioneered the concept of branded Chyawanprash and since then has invested heavily in product development, clinical studies and consumer awareness. Over 120 years of Dabur's experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies, making Dabur Chyawanprash a trustworthy offering for consumers. Dabur Chyawanprash does more than help boost your child's immunity, 90% of the mothers trust Dabur Chyawanprash in protecting their kids not only from cold but from common ailments & infections (Basis: research conducted across the country amongst mothers who give Dabur Chyawanprash regularly to their kids) 
About Dabur
Dabur India Limited is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches and skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com


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