Great Growth comes
from Greater Good

Dabur India Limited
Integrated Annual Report 2020-21

At Dabur, improving the Health & Well-Being of every Household is what we have strived for throughout our 137 years of existence.

Over the past year, when humanity was put through one of its toughest tests, our resolve to offer holistic Health and Well-being has only been strengthened.

From ensuring the Health and Safety of our employees to protecting the entire value chain to supporting communities and frontline Corona Warriors during these difficult times; from stepping on gas with our innovation strategy and rolling out a series of new products to address emerging consumer needs to enhancing production of our immunity-booster medicines; from finding newer ways to reach consumer households during the lockdown to encouraging people to get vaccinated...We have been leading from the front in this global war against the COVID pandemic.

While working on ensuring business continuity in these troubled times, we never wavered from the path of greater good for the Community and for the Planet.

Not a surprise therefore that the consumers have chosen our products helping us report an industry leading growth.

Great Growth truly comes from
Greater Good.

Financial Performance

Dabur Trivia

6.3Million+

spoons of Chyawanprash consumed every day in India

2Million+

glasses of Real juice consumed every day in India

31Million+

tablets of Hajmola consumed every day in India

8.8Million+

Champi (Hair Massage) done every day with Dabur Amla Hair Oil

Power Brands

Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for 137 years, Dabur is today India's most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste and Vatika in the Personal care space; and Réal in the Foods category.

As part of this Power Brand strategy, Dabur has been putting in disproportionate investments behind these brands to not just improve visibility, but also enhance distribution and increase the pace of innovation by way of new products, variants, and format launches. This strategy has paid rich dividends with the Power Brands reporting stronger growth even during trying times.

Dabur introduces

Online First

The pandemic has led to a shift in shopping behaviour of consumers with the propensity for online shopping increasing.

In the post-COVID world, e-commerce has emerged as the most-preferred contactless method of making purchases, among consumers. Our e-commerce business has grown by almost 2x and has a saliency of over 6% as compared to 2.4% in 2019-20. With the second wave of the COVID pandemic leading to localised lockdowns in some parts of the country, e-commerce is expected to continue to grow.

Targeting this emerging trend, Dabur launched a series of new products exclusively for online markets. Some of these products, co-created with online retailers, continue to be exclusively available only in the e-marketplace while others have been introduced in Modern Trade outlets too during the year.

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Our Journey from Herbs to Homes

Message from Management

Mr. Amit Burman

Chairman

Chairman's Message

Let me begin by wishing all of you good health and safety in these challenging times The second wave of Covid has affected us all in some way or the other. My heart goes out to the families and friends of all those who have lost their loved ones or are struggling with health issues due to this pandemic.

I would also like to place on record my appreciation of the entire Dabur family who have risen to meet the challengeswhich this pandemic threw up over the year. On behalf of the Board of Directors of Dabur India Ltd, I thank them for taking their dedication to new heights this past year as they worked towards meeting and overcoming the challenges and ensured uninterrupted supply of our products to millions of consumers when they needed them the most.

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Q&A session with CEO

We are committed to reducing the impact on environment, contributing towards conservation of resources and be a well-governed organization that strives towards the highest standards of ESG.

Covid came into our lives towards the end of FY20 but a significant part of its impact was felt across the world in FY21. Despite the headwinds that we faced, both personally and professionally, the Company showed true resilience and converted this crisis into an opportunity. In spite of a sharp downturn in the first quarter, Dabur delivered 10% growth in Consolidated Revenue for the year along with 17.2% growth in Consolidated Net Profit.

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Integrated Reporting Capitals

Dabur India Ltd's robust liquidity position is by design and not chance. Our relentless focus on Innovation, Cost Optimisation and profitable growth has helped the Company build a strong Balance Sheet. At Dabur, we believe in not resting on past laurels, but going the extra mile to identify newer growth avenues and turning a crisis into an opportunity.

A year defined by unprecedented challenges called for extraordinary efforts on Innovation and costs to mitigate the impact on our business and carve a new growth strategy. The strength of our Business Transformation strategy helped us mitigate the global headwinds of the COVID pandemic to achieve profitable sustainable growth while strengthening our position across all key categories where we operate with strong market share gains.

The year saw phenomenal confidence from the shareholders & investors, which was reflected in our market capitalization crossing an all-time high of 100,000 Crore in April 2021.

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Our manufacturing processes are part of a complex and integrated value chain aimed at delivering safe, efficacious and quality products to meet the emerging and ever-changing needs of our consumers across the globe. With the COVID pandemic, there was marked shift in consumer needs with Ayurvedic Health Care, Personal & Household Hygiene products gaining importance in consumer mind space. Responding to this need, we revamped our portfolio mix with immunity boosting healthcare and hygiene products gaining prominence.

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Built on a foundation of our values and 137 years of trust, Dabur strives to provide a safe, vibrant and rewarding environment for each of our employees. Our diverse, experienced and talented employees are our strength in this highly competitive and volatile world.

A diverse and skilled workforce, an able leadership and right culture are crucial ingredients for business success. The skills of our people, their rich experience, ingenuity and superlative efforts even in face of adversity enables us to achieve excellence in marketplace as well as our back end. Our employees are at the core of achieving our organisational objectives and are the primary enablers of our vision of being ‘Dedicated to the Health and Well-being of every Household’.

Built on a foundation of our values and 137 years of trust, Dabur strives to provide a safe, vibrant and rewarding environment for each of our employees. Our diverse, experienced and talented employees are our strength in this highly competitive and volatile world. Our People Policies are designed to create a future-ready workforce, while empowering them and enriching their experience at Dabur India Ltd.

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Being a transnational enterprise with a portfolio of products based on Nature and Natural ingredients comes with important responsibilities that extend beyond just operating a profitable business. Our responsibility includes managing our environmental footprint to create a positive impact on the environment and support a low-carbon economy.

Sustainability being a core philosophy, Dabur has always sought to reduce our impact on the environment through responsible environmental management, conservation and protection across all of our operations. Our environment conservation activities range from development of green (environmentally friendly) products to reduction of environmental impacts of our operations and biodiversity conservation. We not only strive to have a positive impact in the markets in which we operate, but also work towards responsibly taking care of the Planet, preserving its beauty and resources for future generations.

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Our ultimate goal is to create a positive, measurable and lasting local impact in the communities where we operate through projects that contribute to the United Nations Sustainable Development Goals (SDGs).

'What is that life worth which cannot bring comfort to others.' This noble thought of the Dabur founder Dr. S K Burman is the guiding principle for the Company and also the pillar supporting our community development initiatives. Dabur has been engaged in community development activities since 1994 and is committed to making a positive contribution to the communities where we source, live, work and sell our products.

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Responsible corporate citizenship is fundamental to our objectives and the way we do business. At Dabur, we believe that great partnerships and meaningful relationships with all stakeholders are key ingredients to sustained business success.

With our vision of providing our consumers holistic health and well-being and a pathway to live healthy lives, we have been working towards building longterm relationships with them. We believe in treating them fairly and ethically, utilising our expertise, flexibility and global reach to understand and respond to their interests and expectations.

In the post-COVID world, when we were unable to reachpeople physically, we leveraged digital technologies to continue to build strong and meaningful connections with our key stakeholders. Through representation in various business and industry associations, we sought to actively contribute to the dialogue on issues affecting our business and society at large.

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At Dabur, we understand that innovation is critical to our sustained success. We have completely overhauled our innovation process, making it more flexible, fast, and highly consumer focused. This transformation helped us deliver solutions in record time to meet our consumers' needs during the COVID pandemic.

Over our 137 years of existence, Dabur has built a repertoire of intangible and knowledge-based assets. Our deep-rooted understanding of Ayurveda; our brands, which evoke feelings of trust in the minds of our consumers; our patents and copyrights; our unwavering focus on quality; and our employees' knowledge of protocols and procedures form our Intellectual Capital that supports our commitment to deliver Health & Well-Being to every household.

We draw on our immense pool of expertise and experience to constantly innovate and develop products that meet the ever-changing and evolving needs of our consumers across the globe.

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