Dabur India Ltd is today the world’s largest natural and ayurvedic products maker, delivering holistic health and well-being to a highly diverse set of consumers spread over 120 countries across four continents. Across all our businesses and operations, we have been working towards achieving profitable growth in an ethical, environmentally and socially responsible manner. As a purpose-led enterprise, we strive to create value by balancing the different needs of our stakeholders.
In 2021-22, Dabur announced its “Dabur 2.0: Bigger. Bolder. Better” roadmap, which is all about accelerating inclusivity and sustainability to grow exponentially. Under this, we are moving full steam ahead with Dabur Dharma, our Sustainability agenda that elevates our commitments in every dimension, reimagining the ways in which we help solve the world’s most challenging problems and also address megatrends like climate change, circular economy, water stewardship and health and wellness.
Sustainability is a key market driver and growth lever for us. And we are confident that Dabur is on the right track to sustainable development and aims to make a difference with its new, aggressive, but environmentally, socially and ethically conscious approach.
Stakeholder Engagement
Our stakeholders are vital to our business; and stakeholder engagement, we feel, is the foundation of every sustainable business model. At Dabur, we believe in maintaining an open, honest and clear communication with our stakeholders. We have mapped our internal and external stakeholders in a structured way. All organisations and individuals that are affected by our operations and that can potentially impact our sustainability and growth have been identified as key stakeholders of the Company, and we carry out engagements with them on a regular and ongoing basis.
In addition, we also regularly engage with:
- Industry Associations
- Government & Regulatory Authorities
- Key Opinion Leaders
With the transformation of our business progressing at a rapid pace towards a cleaner future with Net Zero emissions, and with stakeholder priorities constantly evolving, our sustainability work unveils both new challenges and new opportunities. To continue to remain the Most Trusted brand, we need to understand their evolving needs of our stakeholders and find the most effective way to engage with them.
Our People
Everyone employed with Dabur and also our potential employees.
We have a 'people first' culture. We listen to our people's views and value their feedback. We are committed to being a responsible employer, attracting and nurturing talent from diverse backgrounds, promoting collaborative working and holistic wellbeing at work.
How we engage with Our Employees
- Internal Communications
- Open Dialogue with the CEO
- Strategy & Management Meetings
- Regular dialogue and performance discussions with managers
- Career Development & Advancement opportunities
- Talent management and succession planning
- Cross-Departmental training programme for fresh Management Graduates
- Learning and Development Strategy; Training programmes
- Listening: Regular people surveys, surveys for new joiners and leavers
- Transformation strategy to encourage diversity and inclusivity in the workplace
- Rewards & Recognition
- Web-based platforms to ease their functioning
- Regular Health and Safety Discussions
- Ethics Hotline
- Teambuilding activities and exercises to help employees stay fit and active
Frequency: Ongoing
How we engage with potential/future employees
- Academic Relationships & Career Days in campuses
- Visits to manufacturing plants and R&D units
Our Investors
Current and potential owners of Dabur’s shares
We not only strive to build relationships with our shareholders but also aim to create long-term shareholder value while ensuring we meet our wider sustainability commitments. Their honest feedback has helped us improve not just our communication but also our ESG reporting.
How we engage with our Investors
- Quarterly Investor Calls with Institutional Investors
- Investor presentations and one-on-one meetings
- Annual General Meeting for shareholders
- Press Releases about latest developments and new product introductions
- Publication of Quarterly Results
- Publishing latest updates on Dabur website*
- Annual Report
Frequency: Monthly (*Ongoing; #Annually)
Our Suppliers, Vendors & Business Partners
Our Business Associates who have a direct business relationship with us to supply raw material, goods and/or services.
We create close and collaborative relationships with key suppliers to ensure streamlined business operations. We work with them uncover and realise new value, increase savings and reduce costs while helping us deliver on our promise of being dedicated to the Health and Well-Being of every Household.
How we engage with our Suppliers, Vendors and Business Associates
- Dealer conferences, townhalls and business meeting, both physical and virtual
- Direct contact and briefings with Suppliers
- Open Communication with the CEO
- Online Dealer Management System to help establish seamless business transactions
- Ethics Hotline
Frequency: Quaterly
Our Consumers
They trust and use our products.
Our Consumers are at the heart of what we do. We develop efficacious and quality nature-based solutions to meet their ever-changing needs and aspirations.
We help millions of consumers take control of their health and beauty with our range of nature-based solutions.
How we engage with our consumers
- Understand consumer needs to design, improve products
- DaburShop, our Direct-to-Consumer channel to help consumers gain greater and easier access to our range of products
- Dedicated Call Centre & Consumer Cell to address all queries and grievances
- Consumer Activations, Participation in exhibitions & events to give consumers an opportunity to touch, feel & experience our products
- Focussed Group Discussions to reach out to consumers across markets
- Awareness camps to help them differentiate between a spurious product and a genuine Dabur product
- Information sharing and free product distribution through Dabur website
- Consumer Satisfaction surveys
- Social Media engagement
- Publishing latest updates on Dabur website
Frequency: Ongoing
Our Community
Those who live in and around areas where we operate.
Dabur strives for a positive impact in the communities where we operate. We take pride in being a business with a heart and soul. For us, business success and community development are inseparable.
How we engage with our community
- Community Investment and Development
- Engaging with local NGOs
- Health Camps and Oral Hygiene Camps
- Advice and support
- Campaigns to raise awareness of topics relevant to communities
- Student visits* and participation in development interventions
- Employee volunteering
Frequency: Daily (Except *Student visits; and #Employee volunteering)
Industry Associations
Trade and Industry Associations in the country.
We are members of all leading business associations and participate in multi-stakeholder public processes, sharing thought leadership to assist them in formulating policies and regulatory frameworks that promote as well as protect the interest of our stakeholders and the industry at large.
How we engage with Industry Associations
- Multi-stakeholder meetings, Constructive relationships, regular interactions
Frequency: Ongoing
Government & Regulatory Authorities
Governmental institutions and policy makers in all our regions.
We actively monitor regulations in all regions where we operate and put in place policies and processes to ensure compliance. We also engage with various government agencies to address societal challenges. However, we do not engage in lobbying.
How we engage with Government & Regulatory Authorities
- Multi-stakeholder meetings, Constructive relationships, regular interactions
- Responding to public consultations on issues relevant to our business
Frequency: Ongoing
Key Opinion Leaders
Media, Influencers and Students across the globe.
We engage with bloggers and influencers to disseminate information about various products, create awareness about health benefits of specific natural ingredients and involve them in spreading information about topical ailments and natural remedies. We also work closely with the media in ensuring proper dissemination of correct information to all our stakeholders.
How we engage with Key Opinion Leaders
- Blogger Meets
- Plant visits
- Training programmes
- Media Interactions
Annual Report 2022-23