Kajal Agarwal is the new face of Dabur Amla Nelli Hair Oil
Monday, March 11, 2013
Chennai, March 11, 2013: Dabur India Ltd, India's leading natural beauty care company, today announced the signing of popular cine star Kajal Agarwal as the new face of its flagship hair oil brand – Dabur Amla Nelli Hair Oil. Kajal Agarwal, who has also made highly successful entry into Bollywood, would be endorsing the brand in the South Indian markets.
Talking about her association with the brand, Kajal Agarwal said: "I am very excited to represent a highly trusted brand like Dabur Amla Nelli Hair Oil, a brand that I have personally been using for years now. I have always been a firm believer in the goodness of this 'magical fruit' Nellikai, which has unique properties that not only help provide visible blackness to hair but also lends sheen to my hair. Additionally, it strengthens and nurtures hair from within. Being in the cine business, my hair goes through a lot of styling, chemical treatment etc on a daily basis. I make it a point to nourish my hair with its weekly dose of massage with Dabur Amla Nelli hair oil. It nourishes my hair from within and makes it stronger from within."
Dabur India Ltd Head of Marketing–Hair Oils Ms Minoo Phakey said: "We are happy to find a perfect match in Kajal as the new face for Dabur Amla Nelli Hair Oil in south. Kajal, with her gorgeous black tresses and popular personality embodies the modern woman. Kajal reflects what brand Dabur Amla stands for: modern yet very deep-rooted, highly admired & very relevant for women of today. Dabur Amla is a brand that has constantly evolved as the epitome of beauty for Indian women, and the brand has always been endorsed by the reigning beauty queens from the world of Indian cinema. Now, Dabur India is taking Dabur Amla's association with beauty a step further with its association with Kajal Agarwal."
With modern day lifestyle, hazards like pollution and exposure to sun take away the black shine of hair, leaving it dry, limp and dull. Packed with the natural extracts of Nellikai, Dabur Amla Nelli hair oil not only gives visible black shine, but also provides strength. Dabur Amla Nelli hair Oil works as a natural sun protector for your hair, as it protects hair from the harmful UV rays.
"Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. Dabur Amla Nelli hair oil penetrates deep into the hair instantly, providing intensive care without leaving a greasy feel," Ms Phakey added.
The brand will be reaching out to its consumers in South India through extensive campaigns be aimed at educating consumers about the proven superiority of Dabur Amla Nelli Hair Oil. A new print and television ad campaign featuring Kajal Agarwal will be released soon.
About Dabur Amla Hair Oil
Dabur Amla Hair Oil is the largest brand in Dabur India's portfolio. It is today the largest hair oil brand in the country with over 65 million consumers. The brand has always being synonymous with beauty & has been endorsed by well-known celebrities reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee Priyanka Chopra as well as southern Cinestar Sneha. Dabur Amla is a brand that has constantly evolved as the epitome of beauty for Indian women.
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com
