September 4, 2020

Dabur lends Health Support to Joint Entrance Exam Applicants and their Parents

Press release

Lucknow/Allahabad
Lucknow/Allahabad, 4th September, 2020: The world’s largest Ayurvedic products maker Dabur India Limited today announced a mega social initiative by setting up Dabur Rheumatil Massage Centres for Joint Entrance Exam Applicants and their parents. The Dabur Rheumatil Massage Centres will be installed near the examination centres across Lucknow and Allahabad.
 
The name of the initiative is Dabur Rheumatil – Risto Ke Anmol Rang which showcases the bonding and responsibility of the parents for their children during this lockdown. All parents who get tired and waiting for their children along with the students will get the massage benefit near Exam Centres. 
 
Dr. Durga Prasad, Ethical Marketing Head, Dabur India Ltd, said, “First of all on behalf of Dabur Family, we would like to wish best of luck to all the JEE Students along with the parents, in spite of lockdown and transport problems, who leave no stone unturned for their children and bring them at the exam centres covering several kilometers of tiring journey.  Keeping this in mind, we have decided to set up Dabur Rheumatil Massage Centres, which will provide free massage with Dabur Rheumatil to parents and the students with maintaining all social distancing norms”. 
 
Dabur Rheumatil Massage Centres will be a mobile healthcare cum massage centre. The massage will be done via massage chairs and automated oil dispensers. All norms of social distancing and no-touch will be followed. The Massage Therapists will take care of all the precautions including sanitization and wearing mask during the service. Apart from getting relaxed from tiredness and pain, people can also buy the product from the centre.
 
“Dabur is committed to its motto of being dedicated to the Health & Well-Being of every household. We are excited to be a part of this social cause. This unique initiative seeks to ensure a safe journey and effective health care for the applicants and their parents during examination. With our strong 136-year-old heritage, we feel privileged to take care and make elaborate arrangements for them.” Dr. Prasad added.
 
About Dabur India Ltd: Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 136 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for Natural Healthcare products, Vatika for Premium Hair Care, Hajmola for Digestives, Réal for Fruit-based Beverages and Fem for Fairness Bleaches & Skin Care.

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