~Initiative to promote Ayurveda traditions amongst the young generation~
New Delhi, November 3, 2016: India’s leading Science-based Ayurveda company Dabur India Ltd today embarked on a journey to promote Ayurveda amongst the young professionals with the launch of AyurMedha scholarship. This innovative program has been inculcated to encourage young talents in the field of Ayurveda. Through this initiative, the company will reach out to India’s top 50 Ayurveda medical colleges and select 3 meritorious students for the scholarship prize.
As part of its efforts to popularise Ayurveda, Dabur is also inviting successful Ayurveda practitioners from across the country to deliver lectures on Clinical Aspects of Ayurveda. Commenting on the initiative Dr. Durga Prasad, Head Ethicals, Dabur India Ltd said “We are very pleased to announce this year AyurMedha scholarship. Such platform encourages young professionals to practice Ayurveda and take Goodness of Ayurveda across. Dabur as the continuum of traditional Ayurveda and cutting edge science strongly believes in passing on this knowledge to the younger generations which can take the Ayurveda heritage forward.
The AyurMedha Scholarship programme was first introduced in 2012 and this initiative has already helped over 300 students till now. “We believe in promoting traditional Ayurveda & Ayurvedic principles amongst the youth of India. The AyurMedha scholarship programme will help us promote the importance of Ayurveda knowledge among Young Ayurvedic Doctors. The scholarship would be open to students at all leading Ayurveda Medical colleges in the country,” Dr. Prasad added.
Moving forward on its commitment towards the health & well-being of every household, Dabur has recently expanded its Ayurvedic medicines range with the launch of a range of new products aimed at treating lifestyle conditions like Liver problems, Kidney stones, Blood pressure & Prostrate enlargement. “Ayurveda offers great health solutions that help in dealing with today’s demanding lifestyle. Worldwide, people have started to adopt Ayurveda in their lives for holistic well-being. People are increasingly making Ayurveda the perfect system of health knowledge for a healthy lifestyle in today's world. As the world leader in Ayurveda, Dabur has been doing its bit to promote and propagate the benefits of Ayurveda,” Dr. Prasad said.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For further information, Contact:
Byas Anand
Head-Corporate Communications
Dabur India Ltd
+91-9811994902
