Aug 27, 2011

Dabur Enters Aroma Products Market with Odonil Occasions

Press release

New Delhi
Dabur Enters Aroma Products Market with Odonil Occasions

Wednesday, August 17, 2011
  • Dabur’s special aroma pack of Reed Diffuser, Potpourri, Oil Burner, Aromatic Candles
New Delhi, August 16th, 2011: This festive season, Dabur announces the launch of Odonil Occasions – a special package of different formats of home fresheners -- a Reed diffuser, an Oil Burner, a Potpourri, a Pillar Candle and Aromatic Floating Candles. With this launch, Dabur is positioning Odonil as the complete air freshening brand for every space in your home.
The launch of Odonil Occasions also marks the brand’s entry into the largely unorganized and unbranded categories in the aroma products market. “Odonil Occasions has been specially created for the festive season and for those very special moments. It can also be a perfect gift for your near and dear ones. The bouquet has a reed diffuser, essential oil burners, floating candles etc. The fragrance of each of the formats has been carefully chosen to create a truly distinctive and memorable experience,” said Mr. Rohit Prakash Gupta, Category Head – Home Care, Dabur India Ltd.
“Odonil is today the fastest growing air freshener brand in India. With this launch, we further strengthen the brand equity of Odonil as a complete air refreshing expert brand offering a variety of air care solutions for every space in your homes,” Mr. Nanda added.
The formats in Odonil Occasions come have different fragrances like Floral, Lavender, Jasmine and Rose. “With this combo pack, consumers get an assortment of aroma formats at an attractive price of Rs 599,”Mr. Gupta added.
About Odonil Occasions
The following aroma formats are packed into the Odonil Occasions pack –
Odonil Reed Diffuser – Odonil Reed Diffuser works on the principle of capillary action. Pour the fragrance oil into the container and immerse reeds into it. Reeds, which are porous, carry the oil to the top surface and release the fragrance into the air naturally. It lasts up to 30 days and is ideal for living room, bedroom. The oil comes with floral fragrance.
Odonil Oil Burner – Odonil fragrance vapouriser works by adding few drops of fragrance oil to water in the ceramic vapouriser and heated from below by a tea light candle. As the water heats and gets evaporated the fragrance spreads in the room. The magic of fragrance and light is ideal for your home on special occasions. Ideal at entrance, living room etc, the oil comes in Lavender fragrance.
Odonil Potpourri – Odonil Potpourri is a mixture of dried, naturally fragrant plant material, which provide a gentle natural fragrance in the room. Pour the potpourri in the bowl, sprinkle the fragrance oil in it and enjoy the subtle aroma in the room. Ideal for bedroom and washroom, it comes in Jasmine fragrance.
Odonil Pillar Candle and Floating Aroma Candles – These aroma candles dispense aroma when burnt. These are smokeless and give gentle fragrance when burnt. The floating candles need to be placed in a bowl of water and burnt. The candles come in Rose fragrance.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935


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