Mar 22, 2010

Vatika Beautiful Hair By Design, A Unique Initiative By Vatika Enriched Coconut Hair Oil

Press release

New Delhi
Tuesday, March 23, 2010
  • Celebrity hair stylist Kanta Motwani addresses hair care needs of consumer
  • Experts endorse Vatika Hair Oil’s superiority over ordinary coconut hair oils
Pune, March 23rd, 2010: Whether you wear them long and dark, or prefer them light and bouncy, your Crowning Glory needs constant care. But our fast-paced lifestyle, excessive use of chemical-based products, increased exposure to pollution and not-so-healthy food habits are taking a toll on our hair, leading to problems like hair fall, dandruff, excessive graying and loss of luster.
Nature has, in its fold, a plethora of remedies that can help keep your crowning glory glow with life. Taking these natural ingredients, India’s leading beauty care company Dabur India Ltd. has developed Vatika Enriched Coconut Hair Oil. Developed after extensive R&D, the new improved natural formulation of Vatika Hair Oil -- a pure coconut oil enriched with Lemon, Amla, Henna, Soya Extracts & six other trusted herbs -- gives your hair & scalp complete nourishment for that problem free, healthy hair.
To evaluate the efficacy of the formulation, a randomized prospective double blind clinical study was conducted at Department of Skin and Venereal Diseases, Sir J. J. Hospital, Mumbai from 2007 to 2009. These results of the clinical study were shared today in the first of the Vatika – Beautiful Hair by Design discussion series at Pune by Dr S K Luthra, Deputy General Manager, R & D (Personal Care) at Dabur Research & Development Centre. Dr Luthra said: “Vatika Enriched Coconut Hair Oil, which is enriched with herbs like amla, haritaki, bahera, kapurkachri, neem, brahmi, henna, lemon oil that are beneficial for hair, have contributed towards improving the efficacy of coconut oil. Along with the herbs, phospholipids and Vitamin E have also helped in making it more efficacious, resulting in decrease in hair fall, better control in dandruff count, better shininess and blackness of hairs and decrease in the roughness.”
The expert panel constituted of Ms. Kanta Motwani, the celebrity hair stylist who has created phenomenal hair styles in the movies like Jodha Akbar, Jhankar Beats, Sarkar Raj and in the upcoming movie Kites. She is also the exclusive hair stylist of Genelia D’Souja, the very talented young actor and the brand ambassador of Vatika Enriched Coconut Hair oil. Speaking on the occasion Ms Motwani said: “Today’s women who are outgoing, modern, versatile, progressive need to look good and stylish always – be at home, in office, be at college or while partying. Over a period of time we have realized that for any kind of styling, we need strong and healthy hair. I always suggest my clients to take good care of their hair in a natural way. Vatika Enriched Coconut Hair oil is an exceptional product which is filled with goodness of natural ingredients and can address almost all the hair woes, a fact that has been clinically proven.”
Another penalist, Dr Amit Karkare – a very renowned hair care expert from Pune, added: “As we take care of our skin by cleansing, toning and moisturizing; in a same way we should take care of our hair too. Patients come to me with different problems like loss of hair, dandruff, graying of hair, improper chemical treatments etc. Sometimes they are genetic, sometimes they happen because of stress, unhealthy lifestyle etc. Not everyone possesses lustrous, voluminous hair, but one can take care of her hair with the goodness of natural ingredient and treat them well. I have found Vatika Enriched Coconut Hair oil as a wonderful product with the goodness of amla, haritaki, bahera, kapurkachri, neem, brahmi, henna, lemon soya, vitmanin E. This hair oil is also clinically proven to result a better hair.”
Participating in the discussion, Mr. Rajat Nanda, Brand Head of Vatika Hair Oils said: “It wont be wrong if we address today’s women as super women who balance their professional and personal lives perfectly. In this hectic schedule, they have to do more to look good. Hair, which is one of the most beautiful features in women across the globe, should be treated well with extra care. In Dabur, we have recognized their need and come up with Vatika Enriched Coconut Hair oil. Now we have moved further by creating an expert panel for the first time to educate our consumers with a more expertise approach. We have also taken an initiative with Vatika Beautiful Hair By Design which is a platform of expert comment, discussion, guidance from our expert panel. We hope this initiative will help educating out consumers to take care of their tresses in a natural way.”
About Vatika Enriched Coconut Hair Oil:
Vatika hair Oil was re-launched in Jan 2008 – a power packed hair oil which gives you Problem Free, Healthy Hair making hair stronger, silkier, thicker and give better dandruff control over ordinary coconut oil. Dabur Vatika hair oil was restaged as an effective , challenging proposition over ordinary coconut oil – highlighting the inadequacy of ordinary coconut oil by making hair “more beautiful & healthier in 4 ways”– a) 2 times stronger , b) 30% thicker , c) shinier & d) better dandruff control. VHO is available in 4 SKU’S: 300 Ml – Rs. 85/- ; 150 ml - Rs. 45/- ; 75 Ml – Rs. 23/- ; 30 Ml – Rs. 10/ -
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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