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March 9, 2015

Sonakshi Sinha Is The New Face of Fem

Press release

New Delhi
Wednesday, March 09, 2011
 
 
New Delhi, Mar 08, 2011: On the occasion of 100th International Women’s Day, Fem, the leading & most trusted beauty brand from the House of Dabur, announced the signing of Bollywood heartthrob Sonakshi Sinha as the new brand ambassador for the brand FEM.
 
The agreement was signed on Tuesday by Ms Sonakshi Sinha and Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal. The first campaign for Fem bleaches featuring Ms Sinha will be launched shortly.
 
“Fem has been the pioneer in bleach category in India for more than two decades now and enjoys over 55% share of the bleach market. The brand Fem personifies attributes like Youthful, Contemporary, aspirational, confident & expertise. The face of the brand that lives up to these attributes is the cine celebrity Sonakshi Sinha, who clearly epitomizes Fem’s personality. Sonakshi imparts mass appeal, youthfulness and a spirit of achievement to the brand,” said Dabur India Ltd Executive Vice President-marketing (Personal Care) Mr. Vikas Mittal.
 
 
Speaking about her association with the brand, Ms Sonakshi Sinha said: “Like every Indian, I have been associated with Dabur for years now as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand, the most trusted bleach brand and a product that I myself use. According to me, Fem is a brand that celebrates women. And what better way could I have marked 100th International Women's Day but by becoming the face of Fem on this day.”
 
About Fem
 
Fem, the leader in the fairness bleach category, currently has 4 different offerings for consumers with different skins tones and skin types – Fem Apple & Peach crème bleach for fairer skin, Fem Milk & Pearl crème bleach for darker skin, Fem Herbal bleach the 1st No Ammonia bleach for sensitive skin. Besides, the brand has recently introduced Fem Gold bleach for that extra glow on skin. Fem Fairness Bleaches have gained the trust and confidence of millions of users over two decades. It’s the most trusted brand amongst the beautician. It not only gives fairness by camouflaging the facial hair to match with the skin tone and removing tan, but also breathes new life in the skin by removing dead cells & unclogging the pores. Fem Bleach Range is dermatologically tested and is safe on skin. It’s the quickest way to get healthy glowing skin in just 15 minutes of application & provides 15 days of radiant looking skin. Fem has been researched & is found to give 2 X more improvement in glow when compared to ordinary local bleaches.
 
About Dabur India Ltd
 
Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.
 
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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