Monday, December 17, 2012
- Partners with Delhi Food Banking Network
- 4,800 litres of fruit beverages donated to 2,000 kids
New Delhi, December 17, 2012 : Dabur India Limited, India's leading natural healthcare company, has partnered with Delhi Food Banking Network to spread Health & Happiness among thousands of underprivileged children this festive season. Dabur today presented 4,800 litres of Réal fruit beverages to the Delhi Food Banking Network for distribution among underprivileged children in the city in order to meet their nutritional needs. This is part of Réal’s ‘Dil Se Dua’ campaign that was launched around Diwali this year.
Speaking on the occasion, Mr Abhinav John Bara, Brand Head – Réal, Dabur India Ltd., said, “Réal comes with the commitment of providing its consumers healthy happiness by offering a nutritious yet tasty choice of consumption. Keeping in tune with this core brand philosophy, we initiated the Réal ‘Dil Se Dua’ campaign during Diwali this year, wherein we went around Delhi seeking support for undernourished children. We encouraged people to sign on a pledge to support the kids and against each signature we committed to give one pack of Réal fruit beverage to a needy kid. Altogether, we have collected 24,000 such goodwill signatures from people of Delhi in just 3 days. Against the signatures collected, we have donated 24,000 packs of Réal fruit beverages, amounting to a total of 4,800 litres to Delhi Food Banking Network, who in turn would distribute these to around 2,000 underprivileged children in the city.”
A team of representatives from Dabur comprising of by Mr Bara and Mr Sunil Sharma – Head of Consumer Activations, Dabur India Ltd. and representatives of Delhi Food Banking Network Ms Angela Nar VP Programs, Ms Ramona Bakshi AVP Partnerships and Ms Shikha, Program Coordinator visited a Delhi Food Banking Network feeding centre in Kishangarh village to flag off the distribution exercise.
The 24,000 juice packs are being distributed to institutional Feeding Partners of Delhi FoodBank and would cater to the nutritional need of around 2,000 undernourished children over a period of about 3 months. Delhi FoodBank is a member of The India FoodBanking Network, a not-for-profit entity managed and operated by the Aidmatrix India Foundation.
Commenting on the association with Réal, Mr Kuldip Nar, Managing Director, Aidmatrix Foundation, India, leading the operations of Delhi Food Banking Network said, “This unique initiative of Dabur India Limited has set a precedent on how innovative and creative support can be generated with the engagement of customers and employees to help those that need it the most”.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for instant fairness & skin care.
About Delhi Food Banking Network
(Implemented by Aidmatrix Foundatoin, India)
Delhi FoodBank, operationalized by Aidmatrix Foundation, India aims to create a system that provides relief in the face of immediate need as well as a support and service that helps reduce this need in the future. In this manner, we not only serve the critical purpose of feeding and providing nutrition in the short term, but also become essential community assets that help break the cycle of poverty over time by providing access to linkages benefitting children and their families for healthcare, education, and livelihoods etc. for integrated development objectives for a productive and socially stable society.
We believe that our shared capabilities can make the most basic aspiration of universal access to food, a reality. We have high quality and standards for processes leveraged by technology to get the right aid to the right people at the right time. We believe in a banking system that feeds, empowers and transforms lives. Our transformational currency is food, and for many in Delhi NCR, this is the most valuable asset they can hope to own. Our mission is to connect nutritional food with the hungry, in a systematic and technology driven process that is lean, efficient and a realisable way to end the fight against hunger and malnutrition
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:email@example.com