Jul 30, 2014

Real Dil Se Dua To Spread Health & Happiness Among Marginalised Kids This Rakhi

Press release

New Delhi
Real Dil Se Dua To Spread Health & Happiness Among Marginalised Kids This Rakhi
Wednesday, July 30, 2014
Campaign to support nutritional needs of underprivileged children
Special initiative also planned for unsung heroes of society
New Delhi, July 30th, 2014: India's preferred packaged fruit juice brand Real today joined hands with Prayas Juvenile Aid Centre Society to launch a mega social initiative - Real Dil Se Dua - that seeks to help meet the nutritional needs of marginal kids and children from the underprivileged sections of the society. Launched on the occasion of Raksha Bandhan, this initiative is part of Dabur India Ltd’s mission to touch the lives of thousands of under-privileged children across Punjab and spread Health & Happiness this festive season.
As part of the campaign, Real along with Prayas Juvenile Aid Centre Society will launch a signature campaign across major cities in North India, covering Delhi-NCR and Punjab. "A dedicated team from Real will visit big markets across Delhi-NCR and Punjab to garner support for the neglected, street and working children. We will be educating people about the nutrition needs of underprivileged kids and encourage them to sign on a pledge to support these kids. Against each signature, Dabur has committed to give one pack of Real fruit beverage to a child in need. This initiative is not linked to any product purchase and we need from the people is a signature as a mark of their support," said Dabur India Ltd Marketing Head-Foods Mr. Praveen Jaipuriar.
In addition to the on-ground initiative, this initiative will also be promoted heavily on Radio and Social Media websites such as Facebook and Twitter. The brand will use these media to not just promote the campaign but also as a medium for collecting pledges from people. "We aim to collect at least 50,000-60,000 pledges and then donate an equivalent number of Real fruit juice packs to underprivileged children, making it a healthy and happy festive season for them as well," Mr. Jaipuriar added.
‎ Mr Amod K Kanth, General Secretary of Prayas and former Chairman of Delhi Commission for Protection of Child Rights, said:"I strongly believe that this initiative of Dabur India Limited is certainly going to touch millions of underprivileged children across India in touching their dreams and aspirations". Prayas JAC Society and its more than 50,000 children across nine states/UT’s of India wish to convey sincere thanks to "Dil Se Dua" Campaign of which Prayas feels elated to be the part of and which signifies to spread smiles of healthy happiness amongst underprivileged children.
On the occasion, Dabur also introduced Real Greetings, an exclusive range of special Rakhi gift packs of Real fruit beverages. The Real Greetings offerings are available in seven attractive pack options priced in the range of Rs 130 to Rs 285. These packs have been eloquently designed to communicate the goodness of fruits and the concept of 'Wishes of Good Health'.
"Traditionally, in the Indian culture, fruits have been considered as auspicious and are an integral part of all festivities and celebrations. This stems from the fact that fruits are considered a form of life and a sign of vitality. Real Greetings Gift Packs, made of real fruits, encapsulates this and offers a range of packs giving the best combination of taste and nutrition. The festival of Rakhi is a celebration of the purest bond of love between a brother and sister. Real through its Rakhi Gift packs, endeavours to offer the consumers a means to gift Health and Happiness to their loved ones on this special occasion," Mr. Jaipuriar said.
This year, the Real Dil Se Dua initiative will also seek to salute the unsung heroes – policemen and women, traffic cops -- who help keep our cities safe & healthy with their selfless work when the entire city is celebrating. "Real Greetings, as part of the ‘Dil Se Dua’ campaign, salutes the spirit of these individuals and endeavours to make their Rakhi special. For this, the brand along with children of Prayas, will visit police stations across the city and these children will tie Rakhi to the policemen. We will also carry the wishes of the police women to their loved ones and communicating the same along with a Real Greetings gift pack," Mr. Jaipuriar said.
About Real
Real is an over 15-year-old brand and has a dominant share of the branded fruit juice market in India. Real is the preferred choice of consumers when it comes to packaged fruit juices in India. A validation of this success is that Real has been awarded ‘India’s Most Trusted Brand’ status for 8 years in a row. Today, Real has the largest range of 14 exciting fruit variants under Real Fruit Power and another 11 offerings under Real Activ helping it cater to an entire gamut of consumer segments and need states.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: +91-120-4374935 Email:corpcomm@dabur.com


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