Feb 10, 2018

Pretty Faces from Chandigarh vie for ‘Dabur Amla Miss North India Princess’ crown

Press release


Semi-Final Auditions held in the city to select ____ finalists from Chandigarh

Around 10,000 entries received for the beauty pageant

Chandigarh, Feb 10th, 2018: Dabur Amla Hair Oil, India’s largest hair oil brand from the House of Dabur, today hosted the semi-final audition of its mega model hunt – Dabur Amla Miss North India Princess. Close to 1,000 girls from the city has participated in the contest, which is being organized to discover the most beautiful and fresh new face of North India, a face that embodies the values of Dabur Amla – strong, healthy, long and beautiful hair.
Around 1,000 entries were screened and 300 girls were shortlisted by a panel of judges for the semi-final auditions held in the city. After the intense round of auditions, _____ girls from the state were shortlisted as the finalists, who will represent the city in the Grand Finale. These girls will join their counterparts from rest of North India to vie for the coveted crown of Dabur Amla Miss North India Princess at the Grand Finale to be held on Last week of February in Lucknow. 
“Dabur Amla Hair Oil has always been synonymous with beautiful, long and heathy hair. It enriches hair, making them strong from inside and beautiful from outside to keep you looking gorgeous all-day long. Dabur Amla hair Oil has always been associated with inner strength along with external beauty and has been known as the key behind strong, healthy, long and beautiful hair. This mega model hunt is another step forward in that direction which is focused on “Mazbooti main hi hai asli Khoobsoorti”. With Dabur Amla Miss North India Princess, we are seeking to offer young girls across cities of North India a platform to showcase their beauty and also enter the world of mainstream modeling,” Dabur India Ltd,  Head Corporate Communications,  Mr. Byas Anand Said.
The contestants went through three intense rounds of audition -- the introduction round, talent showcase round and a question-answer session with the judges. The most exciting part of the audition was the talent showcase round, which saw contestants display a variety of talent, ranging from dance performances to stand-up comedy.
Twelve finalists would be chosen from across North India, and they will undergo a special grooming programme in Lucknow under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale. The final event would be judged by leading names from the beauty, fashion and entertainment industry.
“Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful. Dabur Amla Hair Oil has always showcased the epitome of strength & beauty for Indian women. “With Dabur Amla Miss North India Princess, we are seeking to offer young girls across cities of North India a platform to showcase their beauty and also enter the world of mainstream modeling”.  Mr Anand added.
About Dabur Amla Hair Oil
Dabur Amla Hair Oil is one of the largest brand in Dabur India’s portfolio. It is also the largest Amla based hair oil brand in the country. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Kareena Kapoor Khan, Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and Priyanka Chopra.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
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