~ A ready-mix Ayurvedic Kadha for instant relief from Cough & Cold ~
New Delhi, November 07, 2016:
Moving forward on its mission to present the benefits of Ayurveda in modern-day formats, India’s largest Science-based Ayurveda company
Dabur India Ltd today announced the extension of its Honitus brand with the launch of Dabur Honitus Hot Sip, a powder to make Ayurvedic ‘Kadha’ especially designed to help fight cough & cold
. Enriched with the goodness of 15 powerful unique Ayurvedic herbs
such as Shunthi, Kantakari, Kulanjana & Tulsi, combined with Honey
to provide effective natural formulation for effective relief from cough, cold and sore throat, Honitus Hot Sip comes in two ready-to-use formats – a tea-stick and a sachet.
Backed with the traditional Ayurvedic knowledge of medicinal Kadha preparation, Dabur Honitus Hot Sip is easy to use - Just stir the tea stick or the contents of the sachet in either warm water, tea or milk, and experience the goodness of Ayurveda Kadha. Dabur Honitus Hot Sip sachet is priced at Rs. 10, while the stick format is priced at Rs. 95 for a box of 5 sticks.
Dabur India Ltd Marketing Head-OTC Mr. Ganapathy Subramaniam said
: “This marks a first for Dabur and for the Ayurvedic and healthcare industry in India. Indian consumers have always sworn by the health benefits of Ayurvedic Kadha, and with Dabur Honitus Hot Sip we are now offering a effective alternative to fight cough and cold, that is convenient, time saving and packed with the goodness of Ayurvedic herbs
“With the change in the weather, cough and cold are common ailments that people suffer from on a regular basis. For millions of consumers, Ayurvedic medicines and traditional treatments are the main source of health care, and sometimes the only source of care. Dabur is committed to the Health & Well-Being of every household and has been working towards popularizing Ayurveda by validating its benefits with cutting-edge science and introducing the age-old benefits of Ayurvedic products in modern day formats. Dabur Honitus Hot Sip is a step forward in this direction. This launch is a big step forward in innovating and revolutionizing Ayurveda and making it relevant for today’s consumers,” Mr. Subramaniam added.
Dabur Honitus syrup is well known for its Ayurvedic formulation which ensures uninterrupted childhood. Dabur Honitus syrup is a non-drowsy fast relieving formula that is beneficial for cough and cold. It is currently available in two formats – Honitus Syrup and Honitus Lozenges.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Further Information, Contact:
Head-Corporate Communications, Dabur India Ltd.