Jul 23, 2010

Oxybleach Identifies India`s International Face, 2010

Press release

New Delhi
Friday, July 23, 2010
  • Over 1000 Aspirants From The Country Participated In The Mega Model Hunt
  • The Winners To Walk The Ramps Of Fashion Week In Paris & Milan
  • Finalists Underwent Professional Grooming Sessions By Pure Modeling Agency
Mumbai, 21st July; Fervor, Fame, Fashion! Mumbai saw it all! Oxybleach, a leading bleach brand from the house of Dabur, today announced the two winners of its nationwide mega model hunt – “Oxybleach Pure Model India’s International Face, 2010”.
Bangalore-based Gazi was adjudged the Oxybleach India’s International Face 2010 (Male) while Delhi’s Sangya Lakhanpal bagged the Oxybleach India’s International Face 2010 (Female) title. The winners were chosen from the 12 highly talented semi-finalists from across the country. Besides getting a chance to walk the international ramp at Paris & Milan Fashion Week, the duo will also get a modelling contract from Oxybleach.
Also, one female model, Shreya from Mumbai was selected for an exclusive modelling contract from Vatika – the flagship natural hair care brand from the House of Dabur. This apart, Roja from Kolkata, through the Oxybleach wild card entry won the Oxy Fresh & Alive title, while Delhi-based Ankit Raj won the title for Saka Fair & confident man. Oxybleach had offered the aspiring participants a chance to make it in the Top-6 finalists directly through a wild-card entry by writing about their ‘Oxybleach-moments’
The hunt was organized to identify the faces that reflect style and grace that personifies the brand attributes of Oxybleach. Over 1000 aspirants participated in the hunt from the country. After a nationwide series of regional pageants in 6 cities of Delhi, Mumbai, Pune, Kolkata, Chandigarh & Bangalore and intense scrutiny, these 12 talented individuals were shortlisted for grand finale. Prior to the grand finale, all the semi-finalists underwent days of rigorous grooming session with popular beauty & fashion experts in Mumbai.
The winners were selected by an independent panel of jury, which included the popular model Jesse Randhawa, Ace photographer Subi Samuel, Fashion director Lubna Adam, the very famous Vikram Phandis & Gabriella Sgariboldi, the representative from Milan Fashion Week.  
Dabur India Ltd. Executive Vice President-Marketing (Personal Care) Mr. Vikas Mittal said: “Dabur is India’s second largest beauty care Company offering an array of products – like Oxybleach – that revives your skin. Oxybleach is a modern, contemporary brand which not only rejuvenates your skin but gives instant makeover to women leading a hectic, fast-paced life. India’s International Face, in many ways, mirrors the values of Oxybleach, making us the perfect fit for this initiative. Through this initiative, we intend to find the face that embodies the true values of Oxybleach – fair and flawless skin, contemporary and modern. We are now taking our association with beauty a step further with this beauty pageant.”
The glittering evening of the Grand Finale saw young girls & guys dazzling the ramp, showcasing a variety of dresses to impress the judges. Each of the promising contestants brilliantly vied with each other for the coveted title – “ Oxybleach Pure Model India’s International Face, 2010”
Bala Iyengar, V-P and Business Head, Zoom Entertainment network Ltd, said: "It is a matter of great pride that we at zoOm are able to provide these young faces a platform which would help them in achieving their dreams. The expertise of the mentors that we have on board has ensured that no stone is left unturned for these models who are surely the supermodels of the future. Just knowing that 2 of these youngsters would be representing India at fashion weeks & ramps across the globe is such an exhilirating prospect. I wish the winners all the best and am sure that they will soon be the most recognised faces around." ZoOm Active brings together style, poise and the raw power of ambition in this initiative.
The Oxybleach IIF finalists will also be featured in the most coveted 2011 calendar shot by ace photographer, Subi Samuel. Expressing his feeling on being associated with Oxybleach IIF, Subi said, 'The level of grooming and preparation that these models have undergone ensures that the final product would be a supermodel that will take the fashion world by storm and further cement India's position on the world map’
The celebrated fashion designer, Vikram Phandis expressed, “It is great to be a part of this initiative through which Zoom and IIF are giving the country’s aspiring models an opportunity to showcase their talents. India needs to see many more initiatives like this, and I definitely feel that Indian models can make it big in the international circuit.
Fashion Director, Lubna Adam states, “I am very excited that ‘Oxybleach presents Pure Model India’s International Face 2010’ is giving the country’s aspiring models an opportunity to showcase their talents. India needs to see many initiatives like this, and I definitely feel that Indian models have the potential to make it big on the international circuit.”
Supermodel, Jesse Randhawa stated ; “ 'It is such a great opportunity that these youngsters have & the exciting thing is that one of these unknown faces will soon have the opportunity to walk the International ramps at the most prestigious fashion weeks around the world. The extensive grooming & training will ensure that they would not just have great faces but a great personality to go with it, as for those who do not win, the experience of being groomed by the bigwigs of the fashion industry itself would be rewarding enough.”
About Oxybleach
Oxybleach in a very short span of time had become a highly recommended brand by leading beauty professionals and parlors. High stress city life takes a toll on the skin and takes the glow from your face. Oxybleach with its unique formulation breathes oxygen to the skin and revives the glow instantly. It was the world’s first bleach with a unique pre-bleach cream which forms a protective shield for even the most sensitive skin, giving a safe and enhanced bleaching experience. Oxybleach is available in 25 g pack for retail channel and 325 g pack for professional channel.
About Dabur
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For further information, contact:
Byas Anand
Head-Corporate Communications
Dabur India Ltd.
Ph.: +91-9811994902
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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