Tuesday, November 16, 2010
- Ropes in cine star Ravi Kishan for brand building initiatives
Patna, Nov 15, 2010: In the biggest-ever innovation in the Chyawanprash market, Dabur India Ltd – India’s largest Ayurvedic and natural healthcare company – today launched its flagship healthcare brand Dabur Chyawanprash in two new fruit-flavoured variants – Dabur Chyawanprash Orange and Dabur Chyawanprash Mango flavours.
Dabur India Ltd has also roped in popular Bhojpuri cine star Ravi Kishan for consumer-connect and brand building initiatives for Dabur Chyawanprash. Ravi Kishan has been roped in to lead Dabur Chyawanprash’s effort in spreading awareness about need for immunity through its various below-the-line mass activities, like consumer contact programs, dealer meets etc, in Bihar and Uttar Pradesh.
“This marks two new firsts for Dabur Chyawanprash and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash in a tastier form with the launch of Orange and Mango flavours. This launch would go a long way in expanding the consumer base for this age-old health tonic,” said Dabur India Ltd Category Head-health Supplements Mr. Praveen Jaipuriar.
The new variants are packed with the 100% goodness of Dabur Chyawanprash and contain the same 49 Ayurvedic ingredients like Amla, Ashwagandha and Guduchi which build your immunity. “We found that a large number of youth, particularly kids, found the sharp taste of Chyawanprash a big entry barrier. So we have now introduced these fruit flavored variants of Dabur Chyawanprash, which we are confident will appeal to the younger audience. People feel that products that are healthy can never be tasty. These new Chyawanprash orange and Mango variants will end this dichotomy between health and taste. Now, all your child has to do is take two spoonfuls of either of these tasty treats every day,” Mr. Jaipuriar added.
Speaking on the occasion, Mr. Ravi Kishan said, “I have been consuming Dabur Chyawanprash from my childhood and am 100% convinced about its immunity benefits. Due to my profession, I am always on the move and it’s a demanding lifestyle. I have to move across locations & seasons, but thanks to Dabur Chyawanprash for providing me the taakat to fight against diseases & ensuring that I always remain healthy. It's indeed a great honour to be associated with a holistic Health & Wellness brand like Dabur Chyawanprash. I am very excited to be a partner in this journey, particularly because this association involves my direct interaction with the masses and helps me in spreading message about health along with Dabur Chyawanprash.”
“Dabur is committed towards the health and well-being of every household, and Dabur Chyawanprash is the true Indian Ayurvedic holistic health and wellness product for all seasons and age-groups. Its appeal is similar to Ravi Kishan, who is admired, loved and respected by all as son of the soil. We are indeed very proud and privileged to join hands with Ravi Kishan to spread the message of healthy well-being and immunity,” Mr. Jaipuriar said.
About Dabur Chyawanprash
Dabur Chyawanprash is packed with 47 potent Ayurvedic ingredients that build your immune system. It is an over 60-year-old brand for Dabur and enjoys over 65% share of the Chyawanprash market. In the 1940s, Dabur had pioneered the concept of branded Chyawanprash and since then has invested heavily in product development, clinical studies and consumer awareness. Over 120 years of Dabur’s experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies, making Dabur Chyawanprash a trustworthy offering for consumers. Dabur Chyawanprash does more than help boost your child’s immunity, 90% of the mothers trust Dabur Chyawanprash in protecting their kids not only from cold but from common ailments & infections (Basis: research conducted across the country amongst mothers who give Dabur Chyawanprash regularly to their kids)
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com
