MS Dhoni, Dabur Build Team Of Immunity Ambassadors

Wednesday, July 07, 2010

 

New Delhi, July 7th, 2010: With rising incidence of flu and viruses taking a toll on India, Dabur Chyawanprash -- the flagship healthcare product from the House of Dabur – undertook a unique campaign, christened Immune India, reaching out to over 10 lakh children across 9 states to spread awareness about building stronger immunity to fight these new-age diseases. This mammoth campaign was carried out across 820 schools in the country.

 

“Today’s fast-paced lifestyle, our errant eating habits and now Monsoons are all taking a toll on our health. The best way to prevent ourselves from a host of lifestyle diseases and recurring ailments is by building a stronger immunity. A recent national survey pointed out that 85% doctors feel that building stronger immunity is the best possible preventive measure against virus attacks. Considering this, Dabur Chyawanprash – the country’s natural choice for Immunity building – has taken up the responsibility to educate the kids and their parents on building stronger immunity,” said Mr. Praveen Jaipuriar, Category Head – Health Supplements, Dabur India Ltd.

 

In order to further spread the message of good health and immunity across the country, Dabur Chyawanprash and its brand ambassador Mahendra Singh Dhoni have now identified 24 schoolchildren who will form a team of India’s Immunity Ambassadors. “The idea of this initiative was to educate children about the need for building stronger immunity to stay healthy and thus stay ahead. The immunity ambassadors, besides featuring in Dabur Chyawanprash Immunity campaign, will spread the message about the need to boost immunity. The selected 24 Dabur Chyawanprash Immunity Ambassadors have got a chance to meet and interact with their icon Mahendra Singh Dhoni and learn his health secrets,” Mr. Jaipuriar added.

 

The selection of the 24 Immunity Ambassadors marks the culmination of the nationwide school-level awareness drive rolled out across nine states – Delhi-NCR, Uttar Pradesh, Bihar, Jharkhand, Punjab, Maharashtra, West Bengal, Madhya Pradesh and Rajasthan.

 

The 24 winners also spent a day with their favourite cricketer MS Dhoni today, seeking tips on health management, immunity building and fighting fatigue. Addressing the kids, M S Dhoni said: “Being cricketers, we travel a lot and experience a lot of climate changes. If your immunity system is not strong, you tend to fall ill and suffer from ailments like cough, cold, fever etc. But if your immunity is strong, you will not suffer any of these ailments. So, it’s extremely important to build your immunity, and Dabur Chyawanprash is a good supplement to boost your body’s immunity. I am happy that these kids will take this immunity message across India.”

 

 

Under the ‘Dabur Chyawanprash Immune India’ campaign, a series of workshops were conducted in various cities, wherein leading Ayurvedic doctors highlighted the properties of various Ayurvedic preparations, including Chyawanprash, in building immunity thereby preventing occurrence of viral attacks etc. Dabur Chyawanprash also took this initiative to schools. Under this mammoth programme, doctors and health experts reached out to various schools and conduct workshops on immunity building. These workshops are designed with easy-to-comprehend pictorial presentations to make them interesting for the children. There will be various fun games like Cricket Mania for boys and Skipping Champion for girls, besides quiz contests to spread the message of being ‘Strong from within’.

 

 

Aditya Dhanraj (Muzaffarnagar); Ankit Verma (Jaipur); Ankit Yadav (Varanasi); Bhawana Pawar (Jodhpur); Nibha Kumari (Ranchi); Nishu Kumari (Jamshedpur); Pawan Singh (Indore); Pinki Yadav (Amritsar); Priyanshu (Patna); Rakesh Chaudhary (Gwalior); Sarvesh Prakash (Ranchi); Shambhavi Mishra (Patna); Shubham Aggarwal (Bhopal); Sudeeksha Sharma (Lucknow); Vaishnavi Mishra (Kanpur); Tanmay Muke (Pune); Sanjna Bhati (Delhi); Simran Kadakia (Mumabi); Tiash Patra (Kolkata); Taniya Chakraborty (Durgapur) and Abdul Habib Sheikh (Hoogly).

 

 

Dabur India Limited is one of India’s leading FMCG Company with a consolidated turnover exceeding Rs 3,400 crores. Building on a legacy of quality and experience for over 125 years, Dabur today is India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for instant fairness & skin care.

 

 

Corporate Communications

Dabur India Ltd

Ph.: +91-9811994902

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com