Oct 29, 2013

Madhuri Dixit is the new face of Dabur Chyawanprash

Press release

New Delhi
Madhuri Dixit is the new face of Dabur Chyawanprash
Tuesday, October 29, 2013
  • Excited to be endorsing an iconic healthcare brand: Madhuri
New Delhi, October 29, 2013: Dabur Chyawanprash, the iconic health care brand from the House of Dabur, today announced the signing of Bollywood celebrity Madhuri Dixit as its new brand ambassador. The Diva of Indian Cinema would now be seen endorsing the brand in all television, print and digital campaigns.
Commenting on her association with the brand, an elated Madhuri said, "I am really excited to get an opportunity to endorse an iconic healthcare brand like Dabur Chyawanprash, which has been trusted by millions of Indians, generation after generation. With its Immunity strengthening properties, Dabur Chyawanprash protects my family from common day to day ailments."
The new campaign, featuring Madhuri Dixit, would communicate the message of providing 3-times more immunity to consumers and the role of the product in maintaining good health. A new TVC and print campaign featuring Madhuri would be launched soon.
"Madhuri Dixit exemplifies the modern day Indian mother who successfully balances her professional and family life. While successfully managing her career on the one hand, she also is a doting mother who ensures that her kids grow up with good health. This makes her a perfect choice as the brand ambassador for Dabur Chyawanprash, a brand that promises 3 times more immunity and thereby better health all members of the family, and children in particular. With Madhuri herself being a consumer of the brand for years now, we believe she would be able to connect better well with the consumers and spread the message of building immunity for better health and well-being," said Mr. Rajeev John, Marketing Head – Health Supplements, Dabur India Ltd.
About Dabur Chyawanprash
Dabur Chyawanprash is packed with 47 potent Ayurvedic ingredients that build your immune system. It is an over 60-year-old brand for Dabur and enjoys over 65% share of the Chyawanprash market. In the 1940s, Dabur had pioneered the concept of branded Chyawanprash and since then has invested heavily in product development, clinical studies and consumer awareness. Over 128 years of Dabur's experience in Ayurveda ensures selection, processing and quality control of right herbs along with scientific and clinical studies, making Dabur Chyawanprash a trustworthy offering for consumers. Dabur Chyawanprash does more than help boost your child's immunity, 90% of the mothers trust Dabur Chyawanprash in protecting their kids not only from cold but from common ailments & infections (Basis: research conducted across the country amongst mothers who give Dabur Chyawanprash regularly to their kids).
About Dabur
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com



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