New Delhi, August 29, 2018: Dabur India Ltd today announced the signing of Bollywood Diva Jacqueline Fernandez as the new brand ambassador for its Health supplement brand Dabur Honey, the most trusted packaged Honey brand in India. A new campaign, ‘Stay Fit, Feel Young’ featuring Jacqueline Fernandez, will be launched shortly.
Mr. Prashant Agarwal, Deputy General Manager-Marketing, Dabur India Ltd said, “We are excited to have Jacqueline Fernandez as Dabur Honey’s new face. Health & Fitness has become a way of life for all Indians today through improved lifestyle and dietary habits. Over the last few decades, Dabur Honey has stood for Fitness and has constantly nudged the consumer to adopt Dabur Honey as part of their fitness regimen – be it by way of having Dabur Honey with warm water everyday morning or as an additive in food and breakfast items or as a replacement for sugar.”
Commenting on her association with the brand, Jacqueline Fernandez said: “When I was approached by Dabur for this association, I found this to be something that I would love to communicate to Indian consumers about. The brand proposition of “Stay Fit, Feel Young” was something that I immediately connected with. Fitness involves regular exercise, a healthy diet and adequate sleep but the start of fitness is with a simple routine of having Dabur Honey with a glass of warm water every morning. I am very happy to be associated with Dabur Honey."
The new campaign, featuring Jacqueline Fernandez, would communicate the message: “Drop your excuses and start work out and stay fit & healthy with Dabur Honey”. A new TVC and print campaign featuring Jacqueline would be launched soon.
“Dabur Honey has also always been associated with the leading fitness icons of the times like MS Dhoni, Bipasha Basu & Shilpa Shetty. Taking this forward, we are now proud to announce Dabur Honey’s association with the leading fitness icon and Bollywood celebrity Jacqueline Fernandez. Jacqueline, besides being an actor, is also a hardcore health & fitness enthusiast and shares Dabur Honey’s aspiration to make Indians adopt a healthy lifestyle regimen. With Jacqueline associating with the brand, we hope that more and more consumers will get inspired by her health and fitness and adopt Dabur Honey into their lives,” Mr. Agarwal added.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 134 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Further Information, Contact:
Byas Anand @+91-9811994902
Head-Corporate Communications, Dabur India Ltd.
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