Oct 27, 2015

Fem Announces Get Set Glow Makeover Campaign for Karwa Chauth

Press release

New Delhi
Fem Announces Get Set Glow Makeover Campaign for Karwa Chauth
Tuesday, October 27, 2015
New Delhi, October 27th, 2015: Fem, India’s leading and most trusted facial bleach brand from the House of Dabur, today announced a unique campaign on the occasion of Karwa Chauth offering consumers an instant makeover for the festive season. Christened ‘Fem Get Set Glow Makeover’, this initiative will allow consumers to participate or nominate their loved ones for a FEM free instant makeover in their city.
“Fem as a brand comes with the promise of delivering instant glow to its consumers. This campaign is about sharing with your loved ones an opportunity to get an instant makeover on the occasion of Karwa Chauth in a never before way. With our busy urban lifestyle and today’s fast paced life, women have very little time for themselves. The daily chores and the extra running around during the festival season, leaves her with no time for herself. But the festive season is also the time when every woman wants to glow and look beautiful, be her best. Addressing this growing need amongst women who want to get party ready in quick time, Fem is offering them an opportunity to get instant glow this festive season with Fem Get Set Glow Makeover Campaign. It is about celebrating the beautiful relationship of husband and wife by promising extra glow to the lady on this special occasion,” Dabur India Ltd Marketing Head-Skin Care & Salon Ms. Minoo Phakey said. 
People can participate in this campaign by visiting the website www.femgetsetglow.com and register their details.
Fem has tied up with beauty salons across India to offer these free instant makeovers to women during the festival season. Various media, including TVC, Digital films, Web banners, Radio, Outdoor, are being used to promote the initiative. The campaign comes to life with a series of digital films that have already been generating buzz on the social media platforms and have garnered over 70,000 views. 
The karwa Chauth film is a story of an entrepreneur and chef, who ironically spends her Karwa Chauth cooking for people while she herself is fasting. A double surprise awaits her when her husband gifts her a Fem Get Set Glow makeover and keeps her company by observing a fast himself.
About Fem
Fem Fairness Naturals, the skin fairness range from the House of Dabur, comes with no added ammonia. Considered the biggest innovation in fairness technology in recent times, the new no added ammonia bleaching range is fortified with natural ingredients like Saffron, Milk and Vitamin E, making the entire fairness experience pleasant and enjoyable besides delivering the best fairness transformation benefit any skin care product can deliver. The Fem Fairness Naturals range has 4 products under it – Fem Fairness Naturals Saffron Crème Bleach for Fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for Special occasions and Fem Turmeric Herbal Bleach priced very affordably in the range of Rs 29 to Rs 36 for a month’s fairness benefit. Fem is also the first fairness bleach brand to be dermatologically tested to be safe on skin. 
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:corpcomm@dabur.com

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