Nov 19, 2014

Dabur undertakes Cleanliness Drive at NDMC Schools

Press release

New Delhi
Dabur undertakes Cleanliness Drive at NDMC Schools
Wednesday, November 19, 2014
New Delhi, Nov 19, 2014: On the occasion of World Toilet Day today, India's leading consumer products maker Dabur India roll ed out a mega cleanliness and awareness drive across all the 35 New Delhi Municipal Corporation (NDMC) schools in the Capital. This campaign, which was flagged off today at N.P. Girls Senior Secondary School (Gole Market), is part of Dabur's flagship surface cleaner brand Sanifresh's plans to improve the cleanliness and sanitation facilities for the girl child in government-run schools.
Speaking on the occasion, N.P. Girls Senior Secondary School Principal Mrs. Mukta Singh said: "A clean environment and germ-free toilet is the basic hygiene need of every girl child to lead a healthy life and to safeguard themselves from common diseases. Joining our Prime Minister Shri Narendra Modi ji’s mass movement ‘Swachh Bharat Abhiyaan’, we are rolling out this cleanliness and awareness building campaign which, besides working towards providing clean toilets for the girl child in schools, will also work towards educating kids to follow the tenets of cleanliness in their everyday lives."
The initiative has been rolled out on World Toilet Day and will see representatives from Sanifresh working towards providing clean sanitation facilities for students across all the 35 NDMC Schools in Delhi. "Lack of hygienic sanitation facilities in schools has been a major cause of embarrassment for the girl students. As a consequence, they leave school on average at an earlier age than their male contemporaries. Sanifresh is committed to improve the hygienic sanitation facilities for girls at schools as a responsible corporate citizen of the country. We are embarking on this mission today with the launch of our Sanifresh Bal Swachh Mission in NDMC Schools," Dabur India Ltd Head of marketing-Home Care Mr. Ajay Motwani said.
Sanifresh has been working towards providing clean and Germ-free public toilets in schools across the country. Earlier this year, Sanifresh had joined hands with Sulabh International and also run a massive awareness-building campaign-cum-special cleanliness drive across Sulabh public toilets.
"At Dabur, we believe that an organization’s true worth lies beyond its business, and is best reflected by the service it renders to the community and the society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development. This programme is another step forward in this direction," Mr. Motwani said.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935


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