Dabur, Sulabh Join Hands For "Swachh Bharat Mission"

Wednesday, October 01, 2014

To Rollout "Swachh Toilet; Swachh Bharat Abhiyan"

 

New Delhi, October 1, 2014: Joining Prime Minister Narendra Modi’s call for his ‘Swachh Bharat Mission’, India’s leading consumer products maker Dabur India Ltd today announced a mega cleanliness drive across public conveniences of Sulabh International. Under this partnership, SaniFresh - the leading surface cleaner brand from the House of Dabur - will run a massive awareness building campaign and special cleanliness drive will be rolled out across the country on the occasion of Gandhi Jayanthi on 2nd October, 2014.

 

Dabur will work towards providing clean and Germ-free public toilets across the country. A team of Volunteers will be positioned at Sulabh International’s public conveniences across the country. These volunteers would disseminate the message that a clean and germ free toilet is a basic hygiene need of a human being for leading healthy life and to safe guard from common diseases.

 

“At Dabur, we believe that an organization’s true worth lies beyond its business, and is best reflected by the service it renders to the community and the society. Businesses have a responsibility to subserve larger societal goals as they have the ability to contribute significantly and impactfully to sustainable and inclusive development. This programme is another step forward in this direction” Dabur India Ltd Executive Director-Marketing Mr. K K Chutani said.

 

Under this initiative, Dabur and Sulabh would work towards promoting cleanliness across all public places like Metro station, Railway Station & Bus Stops, and encourage people to join this ambitious project to keep our city Neat & Clean.

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- +91120-3982000, 3001000 extn 2101/2508 Fax: +91120-4374935 Email:corpcomm@dabur.com