Dabur will be distributing ‘Dabur Sanitize Germ protection soaps’ in 5 cities among the frontline workers
New Delhi October 15, 2020: The world’s largest Ayurvedic products maker Dabur India Limited announced a mega social initiative in 5 cities on the occasion of Global Hand Washing Day celebrated every year on 15th October. Dabur has launched a campaign to mark Global Hand Washing Day under which it will be distributing ‘Dabur Sanitize Grem Protection Soaps’ across selected cities among the frontline workers including Police, CRPF, Doctors, Nurses & Support staff.
The initiative aims to creating awareness about the importance of washing hands regularly particularly when we are facing a threat like COVID19 along with thanking the frontline workers for their dedicated service for the nation even during tough time.
Mr. Ajay Singh Parihar, Senior General Manager-Marketing Dabur India Ltd, said. . The frontline workers like Police & CRPF personnel, and Health workers have been working tirelessly to keep us all protected from this pandemic. At Dabur, we have pledged our support to fight this pandemic. As part of this commitment, we are supporting the frontline bravehearts with our Dabur Sanitize Germ Protection Soap, which provide hygiene to the Corona Warriors during these challenging times. More than 2.85 Lakh Dabur Sanitize Germ Protection soaps will be distributed to CRPF Centres & Quarters, Polices Stations & Police Quarters, Select Government Hospitals and Municipality Offices in Delhi & NCR, Mumbai, Ahmedabad, Vijayawada, and Bangalore.
Dabur is committed to its motto of being dedicated to the social cause and we are excited to implement this noble cause on ground. This unique initiative seeks to raise awareness among people about the importance of washing hands, particularly when we are going through a pandemic. All norms of social distancing and sanitization will be followed. Our executives will take care of all the precautions including sanitization and wearing mask during the service.” Mr. Rajat Mathur, Head- Consumer Marketing, Dabur India Ltd, said.
About Dabur India Ltd: Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 136 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for Natural Healthcare products, Vatika for Premium Hair Care, Hajmola for Digestives, Réal for Fruit-based Beverages and Fem for Fairness Bleaches & Skin Care.