Sep 13, 2019

Dabur Red Paste spreads Oral Hygiene awareness among Six Lakh School Kids in UP, Bihar

Press release


Dabur Red Paste Dental Brigade 2018-19 awareness camp held in 1,277 schools

Celebrates another successful year of building Oral Hygiene awareness among school kids

Lucknow, September 13th, 2019: Dabur Red Paste, the flagship Ayurvedic toothpaste brand from the House of Dabur, today celebrated the success of its mega social campaign ‘Dental Brigade’ in Lucknow. The Dabur Red Paste Dental Brigade Dental Hygiene awareness camp has reached its biggest ever scale, by covering 42 districts of Uttar Pradesh and Bihar. This year, the campaign reached out to 1,277 schools in the two states covering over Six lakh kids. As part of this camp, the students and their families were imparted knowledge about best dental hygiene practices.
Principals and teachers of leading schools, along with Dental experts and officials from Dabur India Ltd attended the event today to celebrate the success of Dabur Red Paste Dental Brigade. The campaign is aimed at improving oral health across the country and educating school children on Ayurvedic remedies to ensure overall health and well-being. Under this year-long initiative, Dabur Red Paste, along with a team of doctors, reached out to school students across Uttar Pradesh and Bihar and educated them on various aspects of Oral Care. The initiative focused on instilling the importance of oral hygiene at the grassroot level, especially in school children.
Speaking on the success of the initiative, Dabur India Ltd Category Head-Oral Care Mr. Ganapathy Subramaniam said: “Indian oral healthcare is strongly affected by social determinants such as low educational background, deprived living conditions, poor housing, unhealthy lifestyles, high sugar content diets and inadequate oral hygiene. With the help such awareness camps, we have noticed a tremendous improvement in the oral hygiene habits of school kids. They are now accustomed to a proper dental hygiene routine and are even more aware about the repercussions of neglecting oral hygiene. Going by this year’s result, we have taken the onus of promoting oral hygiene among school kids and plan to replicate this initiative year after year.”
Dabur, as one of the oldest Ayurvedic companies in India, has taken a pledge to eradicate oral health issues and give India a healthy smile. Towards this end, the company conducts regular oral hygiene camps at the municipal, local and national levels. These camps are organized with the mission of raising awareness on oral hygiene by educating people about the various dental problems, oral infections and ill effects of consuming gutka etc.
“We’re delighted at the successful culmination of the Dabur Red Paste Dental Brigade campaign 2018-19 and extend our deepest gratitude to the Principals, Teachers & Dental Experts for their unflinching support during the whole journey of this mega social campaign. With this initiative, we have sought to educate families through their children on the significance of Oral hygiene in their daily lives,” said Dabur India Ltd Manager-Brand Activations Mr. Navneet Kumar.
About Dabur's Oral Care Range:
Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Paste, Babool and Meswak. Red Paste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.
About Dabur India Ltd 
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 135 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For further information, please contact:
Byas Anand
Head-Corporate Communications
Dabur India Ltd

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