June 10, 2013

Dabur Pudin Hara to cool Kanpur with India largest Umbrella

Press release

New Delhi
Monday, June 10, 2013
  • TV star Sakshi Tanwar to receive Certificate from Limca Book of Records in Kanpur
Kanpur, June 10, 2013: This summer, the city of Kanpur and Dabur Pudin Hara will enter the Limca Book of Records with a new cooling landmark World's Largest Umbrella. Being set-up under Dabur Pudin Hara's mega initiative Dabur Pudin Hara Thandak Ki Chaaon the World's Largest Umbrella will be installed at the busy Mall Road. The Umbrella will be 20 feet high, with a diameter of 34 feet and 90-95 kg in weight.
This campaign will also seek to engage residents of Kanpur to mobilize their support in creating the Limca Book of Records of making the Largest ever umbrella in the world. Dabur Pudin Hara brand ambassador and TV star Sakshi Tanwar would receive the certificate from Limca Book of Records officials on behalf of Dabur and the people of Kanpur.
Announcing the launch of the initiative, Dabur India Ltd Category Head-Digestives Mr. Ajay Parihar said, "Dabur Pudin Hara comes in the form of Pudin Hara Liquid, Pudin Hara Pearls and Pudin Hara Lemon Fizz, and provides instant relief from stomach problems like gas, Stomach ache & indigestion. Just like the umbrella provides quick relief from extreme weather conditions whether its heat or the rains, Pudin Hara also provides instant cooling effect to the stomach. Looking at this synergy, we have decided to launch the 'Dabur Pudin Hara Thandak Ki Chaaon' campaign and create the record of making the largest umbrella ever made in the World."
The fabrication of the umbrella would be completed by 16th of June and on Wednesday, 18th of June; a team of Limca Book of Records Officials would verify the record and hand over the certificate.
"Kanpur has always been one of the hottest cities in the country. But this time, Kanpur is going to be in news for 'Thandak aur Chaaon' as the city makes history by hosting the largest umbrella in the world. We hope people of this lovely city would come out and whole heartedly support this first of its kind initiative" said Mr. Parihar.
Pudin Hara is most trusted OTC brand and features in top 20 list of Economic Times Brand Equity Survey. Mr. Parihar also used the opportunity to appeal to consumers, not to buy spurious products which look similar to Pudin Hara as it may cause severe impact to their health. He urged consumers to buy Pudin Hara only after seeing Dabur logo on it.
About Dabur Pudin Hara
Dabur Pudin Hara gives quick relief from stomach ache, gas and indigestion without any side effects. It is a trusted, fast-action remedy for stomach problems. It is completely natural and safe. Made from Pudina Satva (extract of Pudina Leaves)
About Dabur India Ltd
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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