Feb 18, 2013

Dabur packs power of salt in New Babool Salt Toothpaste

Press release

New Delhi

Dabur packs power of salt in New Babool Salt Toothpaste

Monday, February 18, 2013
  • Signs Irrfan Khan as brand ambassador
New Delhi, February 18, 2013: Dabur India Ltd, the country's Most Trusted healthcare brand, today announced the expansion of its oral care portfolio with the launch of Dabur Super Babool+Salt Power Toothpaste, India's first Natural toothpaste packed with two powerful oral care ingredients -- Salt and Babul 'Acacia Arabia' extracts. Dabur Super Babool+Salt Power Toothpaste combines these two potent natural ingredients in a unique formulation that has antibacterial power to fight against germs, keep your gums healthy and teeth strong.
Dabur also announced the signing of acclaimed Bollywood actor Irrfan Khan as the new face of Babool Salt. Irrfan will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media.
"Salt is among the Top 3 natural ingredients scientifically validated and most trusted by families across India when it comes to complete oral health and gum care. Dabur, with its in-depth knowledge of natural ingredients and long history of producing efficacious natural health care products, has combined Salt with another equally powerful natural wonder Babul to create this new product -- Dabur Babool Salt," Dabur India Ltd Marketing Head-Oral Care Mr. Rana Banerjee said.
"Building on our heritage and commitment towards natural healthcare, Dabur has been on the forefront of developing natural products that are highly relevant for today's modern day consumer. We have combined our wisdom of traditional ingredients with strong Research & Development to create a wonder formulation that brings alive the power of two natural ingredients – Salt & Babul extracts -- to give consumers the best in dental care, at an honest price," Mr. Banerjee added.
Dabur Super Babool+Salt Power Toothpaste will be available nationally in three SKUs of 40gm (with an inaugural promotion offer of 50% extra) at Rs 10, 100gm (with a free toothbrush) at Rs 28 and 200gm (with a free toothbrush) at Rs 44.
Dabur will soon be launching a 360-degree national media campaign, featuring Irrfan Khan, to support the launch. Dabur will also be running campaigns to educate consumers about complete oral care and its impact on overall well being.
Speaking about the brand's association with Irrfan Khan, Mr. Banerjee said: "Brand Babool is a performance-oriented product known for its 'do good' benefits. We feel that Irrfan Khan is the celebrity who clearly epitomizes Dabur Babool's personality. Irrfan would surely be able to connect and more effectively communicate the brand's benefits with the consumers."

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com


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