Dabur Names Kriti Sanon as the New Brand Ambassador for FEM

New Delhi, 29 May, 2018: Dabur India Ltd today announced the signing of Bollywood Diva Kriti Sanon as the new brand ambassador for its Skin Care brand Fem, the most trusted facial bleach range in India. A new campaign, featuring Kriti Sanon, will be launched shortly.

 

Mr. Rohit Prakash Gupta, Head of Marketing, Home & Skincare, Dabur India Ltd said, “We are very excited to have Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognized and strived to meet the ever-evolving needs of our consumers.”

 

Commenting on her association with the brand, Kriti said: “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”

“For generations, Dabur has been the trusted name when it came to taking care of the skin with a range of FEM products. At Dabur, we are committed to provide the safest and most effective products for your skin,” Mr. Gupta added.

Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach, which is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.

 

FEM range of skin products under the brand - FEM Fairness Naturals from the House of Dabur, comes with no added ammonia. Considered the biggest innovation in fairness technology in recent times, the new no added ammonia bleaching range is fortified with natural ingredients like Saffron, Milk and Vitamin E, & orange peel extracts making the entire transformation experience pleasant and enjoyable besides delivering the best transformation benefit any skin care product can deliver. The Fem Fairness Naturals range has 7 products under it – Fem Fairness Naturals Saffron Crème Bleach for Fair skin, Fem Fairness Naturals Pearl for darker skin, Fem Fairness Naturals Gold Bleach for Special occasions, Fem Turmeric Herbal Bleach with turmeric extracts for sensitive skin, FEM Diamond Bleach for long lasting radiance, FEM goldUltra for salon like glow and the new launch of FEM De-Tan which helps remove Tan in just 15 mins. Priced very affordably in the range of Rs 30 to Rs 40 for a month’s fairness benefit. Fem is also the first fairness bleach brand to be dermatologically tested to be safe on skin.

 

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

 

Byas Anand

Head-Corporate Communications, Dabur India Ltd.

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