Dec 26, 2017

Dabur launches ready-to-drink Mocktails under Réal

Press release

New Delhi
New Delhi, December 26, 2017: The country’s largest packaged fruit juice maker Dabur India Ltd today announced the launch of India’s first range of packaged fruit-based Mocktails in a ready-to-drink format under the Réal brand.
The Réal Mocktails, specially crafted by professional mixologists, marks another first for Dabur, which pioneered the concept of packaged fruit juices in India with the launch of brand Réal. The Réal Mocktails have been launched in two variants – Virgin Mary and Virgin Pina Colada. The Réal Mocktails will be available in 1-litre Tetra Pak cartons, priced at Rs 110
“Consumers in India today relish the experience of having Mocktails at restaurants and bars and wish to enjoy the same taste and experience at home with their friends and family. However, they are not sure of the right ingredients, mixes etc to create these mocktails. With Réal Mocktails, we are taking away the hassle of creating these tasty mixes to spice up their house parties, and giving our consumers are ready-to-serve option that’s made with real fruits. This would help make their house parties and social gatherings so much more fun and interesting when it comes to choice of beverages.” Dabur India Ltd, Marketing Head-Foods, Mr. Mayank Kumar said.
Réal Mocktails do not have any added preservatives and have been prepared by experts with the right ingredients and mix to give the consumers the same delightful experience at their convenience. “Dabur is the pioneer in the packaged juice market in India and we have continuously strived to stay relevant to our consumers by launching new variants to cater to their varied needs and occasions. Our understanding of Indian consumers taste palate and preferences has helped us stay ahead of the curve in satisfying their needs. Even with the Réal Mocktails, we are launching the most preferred Mocktail drinks in India,” Mr. Kumar added.
Dabur has been expanding its packaged fruit juice range with the launch of new variants like Mausambi (the largest consumed freshly squeezed juice) juice under the Réal brand, besides introducing Jamun and Amla under the Réal Wellnezz brand to create further excitement in the market and give consumers a wider portfolio to choose from. It also extended the fruit equity of Réal into the fruit drinks category with the launch of Réal Koolerz mango drink this summer in key markets. The company further expanded its presence into newer formats with the launch of Réal VOLO, which marked its entry into the aerated fruit beverage category. The launch of Réal Mocktails is another step forward in expanding the category.
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