June 27, 2013

Dabur Launches New Fruit Juice Range : Real SupaFruits

Press release

New Delhi

Dabur Launches New Fruit Juice Range : Real SupaFruits

Thursday, June 27, 2013

New Delhi, June 26, 2013: Dabur India Ltd., the country's leading natural packaged foods company, today announced the launch of a new sub-brand in its packaged fruit juice category â€“ Real SUPAFruits.

This is for the first time that Superfruit juices are being launched for Indian consumers. Superfruits are a special category of fruits which are exceptionally nutrient dense and rich in antioxidants. These are among the most exotic and premium fruits that are difficult to obtain throughout the year. Superfruits and their juices enjoy great popularity the world over and are now available for the benefit of Indian consumers with Real SUPAFruits.

Real SUPAFruits will offer combinations of these exceptional super fruits that are sourced globally and will combine exceptional nutrient richness and antioxidant qualities with great taste. The range is being launched with two variants -- Real SUPAFruits Strawberry-Plum and Real SUPAFruits Goji Berryâ€“Pink Guava.

"Superfruits equal Super Nutrition as they are packed with antioxidants, vitamins, minerals, and other fruit nutrients that help promote overall health. These superfruits and their juices are a perfect blend of exotic fruit appeal and exceptional fruit nutrition. Hence they are not only great tasting but also provide extra nourishment that helps boost wellbeing," Dabur India Ltd., Brand Head - Real, Mr. Harsh Takru said.

This new range offers 100% Juice content with No Added Preservatives and No Added Sugar and is priced at Rs 105 for 1 litre.

"Real enjoys great equity with consumers when it comes to Fruit Nutrition. At Real we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Real Fruit Power addresses daily fruit nutrition needs while Real Activ caters to functional health seeking young adults. Real SUPAFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences." Mr. Harsh Takru added.

Real also announced its tie-up with the latest superhero movie, Man of Steel, as part of which the Real 200ml packs will feature a promotion where consumers can SMS and stand to win Man of Steel goodies. "Through this tie-up, Real aims to drive its association with goodness and the positive power of fruits. With Man of Steel appearing on Real Fruit Juice packs, we aim to take this message to a whole generation of our younger consumers," he said.

About Real

Real is an over 15-year-old brand and has a dominant share of the branded fruit juice market in India. Real is the preferred choice of consumers when it comes to packaged fruit juices in India. A validation of this success is that Real has been awarded 'India's Most Trusted Brand' status for 8 years in a row. Today, Real has the largest range of 14 exciting fruit variants under Real Fruit Power and another 11 offerings under Real Activ helping it cater to an entire gamut of consumer segments and need states.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.