Aug 05, 2019

Dabur infuses power of Ayurveda in Laxative category with ‘Kabz Over’

Press release


Ropes in noted TV actor and comedian Kapil Sharma to promote the brand

Kolkata, August 5, 2019: The world’s largest Science-based Ayurveda company Dabur India Ltd today announced the expansion of its Ayurvedic Healthcare portfolio with the launch of a 100% Ayurvedic product Dabur Kabz Over in the laxative category in India. Available in easy to consume granules format, Dabur Kabz Over is packed with powerful ingredients like Haritaki, Ajwain, Castor Oil, Saunth, Senna and Saunf. This 100% Ayurvedic formulation is highly effective in providing effective relief from constipation, gas and acidity.
The company has also roped in noted comedy superstar Kapil Sharma as the face of this new brand. A series of campaigns, featuring Kapil Sharma, will be launched shortly to promote the brand.
Announcing the launch, Dabur India Ltd Marketing Head-OTC Healthcare Mr. Ajay Singh Parihar said: “Given the modern-day stressed lifestyle and erratic eating habits, a growing number of people in India are now suffering from problems like indigestion and constipation. With the growing awareness about Ayurveda and its health benefits, consumers are increasingly embracing Ayurvedic and Natural products for holistic well-being. Dabur, being the pioneer in the field of Ayurveda, is committed to offering the safest and most effective Ayurveda-based solutions for the health and well-being of every household. The launch of Dabur Kabz Over is another step forward in the direction of launching products based on the age-old knowledge of Ayurveda in modern-day convenient formats.”
Dabur, Mr. Parihar said, has always focused on introducing safe, effective and affordable health care products for all by marrying the traditional knowledge of Ayurveda with modern-day science.
About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.
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