October 15, 2020

Dabur Honey cautions consumers against lookalikes, wannabes in new TVC

Press release

New Delhi
New Delhi, October 15, 2020: The world’s largest Ayurveda products maker Dabur India Ltd today launched a new TV Campaign for its flagship brand Dabur Honey. This new campaign seeks to educate consumers, in an interesting humorous manner, about the many lookalike and Me-Too honey brands that have hit the store shelves. The theme of the campaign is “Asli honey lena hai to, Dabur Honey ka logo dekh kar lo”.
Speaking on the occasion, Dabur India Ltd Category Head Mr. Kunal Sharma said: “Dabur Honey has been the trusted name in this category in India for decades and is now the World’s No. 1 Honey Brand in terms of sales volume. In recent times, a number of new Honey brands have hit the shelves copying Dabur Honey’s packaging in an attempt to mislead consumers to mistakenly pick up their products. To address this, Dabur decided to launch a new TV Campaign to educate consumers about why to pick only the original Dabur Honey and not lookalike products”.
The campaign also speaks about the rigorous quality tests that Dabur Honey undergoes which helps in ensuring that only the purest and best product reaches our consumers. This has helped in making Dabur Honey, the highest selling honey brand by volume in world which is testimony to the immense faith in the purity of Dabur Honey. Mr. Sharma Added.
About Dabur India Ltd:
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 136 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur PudinHara, Dabur Lal Tail in the Healthcare space, besides Dabur Amla, Dabur Red Paste and Dabur Vatika in the Personal Care space; and Réal in the Foods category.
For further information, please contact:
Byas Anand
Head-Corporate Communications
Dabur India Ltd.

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