Sep 23, 2017

Dabur Hajmola adds Chatpata zing to Durga Puja

Press release


Setting up ‘Hajmola Chatpata Zone’ to engage visitors

Kolkata, September 23, 2017: India’s leading Ayurvedic health care company Dabur India ltd has planned to redefine the special moments of life by making Durga Puja, the biggest festival of West Bengal special. Riding on the success of performing breakthrough activities in the past, Dabur is strengthening its ties with people of Kolkata, by focusing on the need and mood of the season in terms of healthy life and celebration.
To celebrate Durga Puja, Dabur has set up an exclusive ‘Hajmola Chatpata Zone’ at Ballugunge Cultural Durga Puja Pandal. Dabur is installing a 16-feet-high Dabur Hajmola bottle at the pandal.
“The ‘Hajmola Chatpata Zone’ will provide a chance to the Pandal hoppers to capture a Chatpata moment of their life through a specially created selfie zone. Sampling of the 5 flavors of Hajmola Family along with the newly launched Hajmola Maha Candy will add a chatpata twist to the whole festive mood. This specially created engagement and activation zone will reinforce the strong bond that Hajmola has with Fun, food and celebration. Hajmola, an iconic brand, through Its chatpata irresistible taste has been adding chatpati masti into the daily lives of families across generations here,” Dabur India Ltd, Sales Head (East)- Mr. Swayam Prakash Misra said.
About Dabur India: Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 130 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.
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