Dabur Gulabari Hunts for the next Miss India in Hyderabad

Thursday, September 15, 2011

 

 

Hyderabad, September 15, 2011: The hunt for India’s next ‘fresh face’ begins in Hyderabad today. Dabur Gulabari, the leading rose-based beauty care products brand from the House of Dabur, today announced the launch of the South India edition of the national beauty pageant Dabur Gulabari Miss Fresh Face 2011 to discover the new fresh face, a face that embodies the values of Dabur Gulabari - soft, fresh skin that glows like a rose. Popular Tollywood Cine Star Tashu Kaushik declared the contest open today in a media conference in Kolkata. Dabur Gulabari Miss Fresh Face of Hyderabad 2010 winner and upcoming model from Hyderabad Manaswini also graced the occasion.

 

The top 3 participants of the South India edition of Dabur Gulabari Miss Fresh Face 2011 will stand a chance to get a wild card entry into the finals of Femina Miss India 2012. The top 3 contestants of the zonal finale will share a cash prize money of Rs 1 lakh, while the winner of the zonal finale for the South India edition will get an one-year modeling contract with the top-notch modeling agency of the country – Glitz Modelling and win a free portfolio shoot by a leading fashion photographer apart from standing a chance to get into the finals of Femina Miss India 2012. The interested participants can log into www.dabur.com/en/beauty or go to the Facebook page of the contest www.facebook.com/daburgulabari to read the rules and regulations and apply online. Application forms would also be distributed in select colleges in Hyderabad.

 

“Rose has been synonymous with beautiful, soft and glowing skin. Dabur Gulabari captures the essence and goodness of roses in each of its products and is the only personal care brand in India offering the benefits of rose for ‘soft, fresh skin that glows like a rose’. The brand has always been associated with beauty and this mega fresh face hunt is another step forward in that direction,” said Mr Sanjay Singal, Head of Marketing (Skin Care), Dabur India Ltd.

 

The national model hunt titled Dabur Gulabari Miss Fresh Face 2011 would be conducted across four zones – East Zone overing the Northeastern states and West Bengal,, North Zone covering the state of Uttar Pradesh, South Zone covering the state of Andhra Pradesh, Tamil Nadu and Karnataka and the Delhi-NCR Zone. The entry for the South Zone audition would be open from 16th of September and would close on 4th of October. The shortlisted contestants would go through a preliminary audition in Hyderabad on 8th October, where an independent jury will pick 15 zonal finalists, who would compete for the coveted crown of ‘Dabur Gulabari Miss Fresh Face (South) 2011’ at the Zonal Grand Finale to be held on 15th of Ocotober in Hyderabad. Before this, the 15 finalists would undergo a special grooming programme for 3 days in Hyderabad under the guidance of professionals from fashion industry. While all the top 3 finalists further stand a chance to get a wild card entry into the Femina Miss India 2012 finals, the winner of the South Zone finale will walk away with a one-year modeling contract with Glitz Modeling along with a free portfolio shoot by a professional fashion photographer apart a cash prize of Rs 50,000. The first runner up of the zonal finale will take home a cash prize of Rs 30,000 and the second runner up will get Rs 20,000.

 

The top three contestants from the Finale of the South Zone then would be flown to Delhi for the national finale round to be held beginning of December, wherein all the 12 top contestants (3 each from each zone) would perform in front of a special jury of Femina Miss India. The jury headed by coveted grooming expert and fashion choreographer Marc Robinson would select one of the top 12 contestants as the wild card entry to the finale of Femina Miss India 2012 to be held in Mumbai. Before the Miss India finale she will undergo a special grooming and training programme for 40 days in Goa.

 

“We have been hosting the Dabur Gulabari Miss Fresh Face contest as regional beauty contest in Uttar Pradesh, Andhra Pradesh and Northeast for last 3 years. With the overwhelming response that we have been getting over the years to the model hunt, this year we have scaled it up to make it a National event and give the young talents from South India a chance to get a wild card entry to the Miss india finale and also give them a national platform by aligning them with a top-notch modeling agency. We intend to make it the biggest beauty initiative in Hyderabad which offers the young girls from the region a platform to enter the world of mainstream modeling at national level. This initiative will also serve as a unique way of spreading beauty awareness among the young and college-going girls of South India.” - Mr. Singal added.

 

 

Apart from Glitz Modelling as the Glamour Partner, leading lifestyle retail chain Max Retailing is partnering this initiative as the Fashion Partner, and Frankfinn Institute of Airhostess Training is associating as the Grooming Partner.

 

Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cold Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.

 

Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.

 

 

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.

 

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com