“It’s very exciting to have Dabur, one of the most trusted Indian brands for Ayurvedic and herbal products, onboard to cater to the demands of Amazon’s consumers in the US. This alliance will help Dabur to expand internationally as they increase their reach and further penetrate into Amazon’s global marketplaces. Under the Global Selling Program, Amazon will help provide Dabur a marketplace to showcase their vast range that will satiate the growing appetite for quality Indian products amongst global consumers. Since its inception in 2015, the Global Selling Program in India has grown multifold and is enabling emerging and small businesses as well as iconic Indian brands such as Dabur to leverage the opportunity to access a large base of millions of Amazon customers across the globe.” said Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India.

As the global Science-based Ayurveda firm, Dabur believes in innovating continuously in products and processes and committing to consumer needs. The company has a wide distribution network, covering 6 million retail outlets with a high penetration in both urban and rural markets. Renowned worldwide for products inspired by nature, Dabur is now collaborating with Amazon to reach out to a wider consumer base internationally.

Launched in India in May 2015, Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 26,000 Indian sellers currently on the platform selling globally across Amazon’s 10 global marketplaces. To enable sellers familiarize themselves with the tastes & preferences of the local country and to launch relevant selection, Amazon’s global selling team also help sellers understand the demand patterns in various countries. The team also provides support to the sellers so that they can improve discoverability of their products on each marketplace. Some of this support includes type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about

About Dabur

Dabur India Limited is one of the leading FMCG companies in India. Its FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

For more information contact:

Bhumika Shah - Amazon

+919916224790, sbhumika@amazon.com

Jayna Shah-Parikh - Weber Shandwick

+919833743102, JShah@webershandwick.com

Byas Anand - Dabur

+919811994902, byas.anand@mail.dabur