September 26, 2017

Dabur expands global footprint with Amazon’s Global Selling Program

Press release

New Delhi

Dabur expands global footprint with Amazon’s Global Selling Program

Herbal and nature inspired products from India’s leading Ayurvedic company Dabur will now be available to millions of Amazon’s customers in the US

New Delhi, September 26, 2017: Iconic Indian brand ‘Dabur’ today announced its alliance with Amazon to take its products global. Available in 120+ countries and renowned worldwide as a leading Ayurvedic and Natural Health Care Company, Dabur’s collaboration with Amazon will help them expand and increase their penetration into the US market. Under this collaboration, Amazon will help Dabur take around 30 products from its popular range such as, Vatika hair oil, Meswak toothpaste, Red toothpaste, Chyawanprash to name a few, to consumers in the US. Along with the existing wide range, Dabur will also offer an exclusive range of products specially created for Amazon’s global customers. Through this collaboration, Dabur products will become easily available to millions of overseas loyal Amazon customers, strengthening and expanding the brand’s reach and helping take Ayurveda to global audiences.

Building on a legacy of quality and experience of over 133 years, Dabur India is a world leader in Ayurveda with a portfolio of over 250 Herbal and Ayurvedic products. It operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. With the rise in popularity for chemical-free products globally, ayurvedic, natural and organic products are witnessing a huge demand across geographies. Products like herbal hair oil, masks, shampoos, toothpaste, soaps etc. see a huge demand on Amazon.com from customers across ethnicities. As part of this association, Amazon through its Global Selling Program will provide an avenue to Dabur to take its vast range of well-known and sough-after ayurvedic and natural products to millions of global customers on Amazon.com in the US and eventually across other Amazon marketplaces.

Sharing his views on the partnership, Mr. Krishan Kumar Chutani, Executive Director-Consumer Care Business, Dabur India Ltd. said, “As India’s largest Ayurvedic Healthcare and Naural Personal Care company, Dabur has been working towards making Ayurveda contemporary for the modern-day consumer. Consumers, particularly the millennials, are increasingly embracing natural products to meet their daily health and personal care needs. With our 133-year-old heritage, Dabur is best placed to offer natural solutions to consumers across the globe. We are very pleased to partner with Amazon via their Global Selling Program, which allows us direct access to their consumers in the US and expand our footprint exponentially. Our special offering for Amazon customers is a range of exclusive products for global audiences using organic and natural ingredients.

“It’s very exciting to have Dabur, one of the most trusted Indian brands for Ayurvedic and herbal products, onboard to cater to the demands of Amazon’s consumers in the US. This alliance will help Dabur to expand internationally as they increase their reach and further penetrate into Amazon’s global marketplaces. Under the Global Selling Program, Amazon will help provide Dabur a marketplace to showcase their vast range that will satiate the growing appetite for quality Indian products amongst global consumers. Since its inception in 2015, the Global Selling Program in India has grown multifold and is enabling emerging and small businesses as well as iconic Indian brands such as Dabur to leverage the opportunity to access a large base of millions of Amazon customers across the globe.” said Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India.

As the global Science-based Ayurveda firm, Dabur believes in innovating continuously in products and processes and committing to consumer needs. The company has a wide distribution network, covering 6 million retail outlets with a high penetration in both urban and rural markets. Renowned worldwide for products inspired by nature, Dabur is now collaborating with Amazon to reach out to a wider consumer base internationally.

Launched in India in May 2015, Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 26,000 Indian sellers currently on the platform selling globally across Amazon’s 10 global marketplaces. To enable sellers familiarize themselves with the tastes & preferences of the local country and to launch relevant selection, Amazon’s global selling team also help sellers understand the demand patterns in various countries. The team also provides support to the sellers so that they can improve discoverability of their products on each marketplace. Some of this support includes type of deals they can run, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about

About Dabur

Dabur India Limited is one of the leading FMCG companies in India. Its FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

For more information contact:

Bhumika Shah - Amazon

+919916224790, sbhumika@amazon.com

Jayna Shah-Parikh - Weber Shandwick

+919833743102, JShah@webershandwick.com

Byas Anand - Dabur

+919811994902, byas.anand@mail.dabur

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Online Dispute Resolution

Online Dispute Resolution (ODR)

Caution Notice

This is to notify the trade and public at large that DABUR INDIA LIMITED, (hereinafter referred to as “DABUR”), a Company incorporated under the Companies Act, 1956 having its Registered Office at 8/3, Asaf Ali Road, New Delhi – 110002 and Corporate Office Kaushambi, Ghaziabad – 201 010 (UP) INDIA, being manufacturers of wide variety of products including ayurvedic medicines, food, herbal, home care, personal care products and exclusive owners of all intellectual property rights.

Dabur Celebrate Life is a registered trademark of DABUR INDIA LIMITED.

Our attention has been drawn by certain members of the public that they have received communication(s) through e-mails/websites/telephonic calls/SMS for appointment as distributors of DABUR. We understand that certain unscrupulous person(s) has been demanding cash deposit(s) in certain specified bank(s) before such appointment. These people are also unauthorizedly using the name, trademarks and logo of DABUR with a view to tarnish the reputation of DABUR. They normally provide some similar website name to deposit the application form. On accessing the website, they force you to pay the online payment for submitting the form or they provide some bank details to deposit the payment. This is not the practice of DABUR or its group companies. So, please desist from doing so.

Similarly, we also came to know that some third parties are issuing the fake appointment letter for the confirm job in DABUR or in its group companies against some money. Please be aware of such fake appointment letter issued by deceptively similar company names and please note that these companies are not registered companies under the Companies Act 2013 and not having any relationship with DABUR and its group companies.

Please take note that DABUR or its group companies are not in any way connected/associated with these emails / phone call / SMS or websites and therefore cannot be held liable for the actions of either the perpetrators or their victims. DABUR or its group companies don’t charge money from the candidates by any mode. The public in general are also advised not to be attracted or lured by any of their communication which solicit payments and promise products or jobs.

DABUR is only dealing with trade through www.dabur.com and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website www.dabur.com

We urge the public not to be misled by such communications purportedly made by DABUR including through e-mails/WhatsApp messages/online mediums. Anyone dealing with such fake calls/websites, etc. would be doing so at his / her own risk and DABUR shall not be held responsible for any loss or damage suffered by such persons, directly or indirectly.

Should you require any further information or otherwise of such communications which you may receive, you are requested to please get in touch with our official e-mail address: corpcomm@dabur.com or our aforesaid address.