Jan 11, 2011

Dabur enters professional "Facial" market with "OxyLife" Professional Facial Kit

Press release

New Delhi
Tuesday, January 04, 2011
  • First-ever facial with Pure Oxygen
  • Unique Oxy Sphere Technology developed in Germany
New Delhi, January 4th, 2011: Women coming to parlors for facials have common problems like uneven and patchy skin, clogged pores , dull complexion and lack of glow which make it appear sapped out of life. These are signs of unhealthy skin whose major cause is lack of Oxygen in the skin!What the skin needs at this time is a high boost of PURE Oxygen which revives skin and current facials in the market do not meet this need.
Oxy -- a premium fast growing bleach brand -- today launches OxyLife Professional Facial Kit with unique OxySphere Technology developed in Germany which helps to encapsulates pure oxygen in each product of kit and release on application. This kit is created exclusively for professional use and works in a five step process face cleanser, face scrub, face cream, face gel and face pack to give a visibly radiant face that glows with life. This launch also marks Dabur’s entry into the professional skin care market.
Speaking on the occasion, Dabur India Ltd Executive Vice President-Marketing (Personal Care) Mr. Vikas Mittal said: “At Dabur, we have always recognized and strived to meet the ever-evolving needs of our consumers. Today’s women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With Oxylife Professional Facial Kit we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering. We have a large dedicated team for professional channel and we plan to utilize their expertise for making this kit available for parlors & salons.”

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com


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