Dabur Chyawanprash announces "Immune India School Challenge 2014"
Tuesday, December 09, 2014
Kick-starts awareness drive for kids on importance of Immunity
To identify & reward the Most Healthy & Immune Schools of India
New Delhi, December 9th 2014: As part of its commitment to safeguard the health of the future generation, Dabur Chyawanprash, the flagship healthcare brand from the House of Dabur, today announced the launch of a mega health awareness initiative 'Dabur Chawanprash Immune India School Challenge 2014'. Under this initiative, Dabur Chyawanprash â€“ together with Max Healthcare and Dabur Chyawanprash brand ambassador Madhuri Dixit -- will conduct heath awareness camps across schools in Bihar and Jharkhand, educating children on the need to build a stronger immune system to fight against changing season, common bacteria and viruses.
Besides Bihar & Jharkhand, the initiative will cover schools across Delhi, Maharashtra, Madhya Pradesh and Uttar Pradesh. Health Camps will also be organized in schools where students would undergo free health check-ups. Dabur Chawanprash Immune India School Challenge 2014 will seek to assess the immunity quotient of school students, besides identifying and rewarding the Most Immune Schools of India.
The list of top schools from all the participating schools will be declared on the basis of Average Attendance, Academic Records, School Hygiene and BMI. A Team of healthcare professionals from Max Healthcare Limited will conduct a BMI check-up of the students in the selected schools to identify and recognize the healthiest schools of the country. An Immunity session would also be conducted in schools to educate children on the importance of immunity, the vulnerability of kids to illness due to changing season, common bacteria & Virus. The kids would also be educated on ways to boost their immunity through basic hygiene and a nutritional diet.
Speaking about the initiative, Dabur India Ltd. Brand Head-Dabur Chyawanprash Ms. Monisha Prasher said: "Today's fast-paced and highly competitive lifestyle, increasing pollution levels, epidemics like dengue, unhygienic food & water are all taking a toll on our health. A strong immune system helps protect from a host of diseases and recurring ailments. However, most of us do not have a strong immune system and hence are susceptible to diseases. This is especially true for children since their immune system is still developing and hence they can be more vulnerable. In this backdrop, Dabur Chyawanprash -- being one of the leading healthcare brands in the country â€“ has taken up the responsibility to drive awareness on the need for immunity especially amongst children, the future of the country through the Immune India School Challenge."
Dabur Chyawanprash Immune India School Challenge expects to reach out to over 3,000 schools across these states through a 360-degree campaign. Within Bihar & Jharkhand, the team plans to cover 330 schools across 6 cities as part of the on-ground campaign.
"At Dabur, we recognize the fact that schools play an important role in shaping a child's future since they are the primary caregivers during the formative years, and so the Immune India School Challenge is focused on schools. For the last few years through the Immune India School Challenge, we have been reaching out to schools across the country to educate students & teachers on the need for immunity." Mr. Parihar added.
Schools would be invited to participate in the challenge and provide information such as average attendance, basic hygiene facilities like number of toilets & quality of drinking water, details about the school infirmary like sick room availability, doctor on call, number of health camps & immunization drives at schools and the school academic record. The Top 50 schools would then be visited & audited by health experts from Dabur and Max Healthcare. To ensure greater participation by children, a new chapter, the Dabur Chyawanprash Immunochamp challenge, was added to the Immune India School Challenge. The Dabur Chyawanprash Immunochamp challenge was designed to identify & reward kids with extraordinary immunity. The Immunochamp challenge was conducted using both the digital medium & by reaching out to school children in 3,000 schools during the Immunity session.
The Top 25 schools and the 30 Immuno-champs selected through the onground & digital medium will be recognized at the grand Finale of Dabur Chyawanprash Immune India School Challenge to be held in Delhi. The Top 3 schools would win laptops worth Rs 6 lakh in total, while the Regional Winners will get laptops worth Rs 1 lakh each. Each Immunochamp would be awarded a tablet.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:firstname.lastname@example.org