Jul 18, 2013

Dabur Babool builds Oral Hygiene awareness among 80,000 school kids

Press release

New Delhi
Thursday, July 18, 2013
  • Kick-starts “Dabur Babool Dental Camp” campaign in 7 districts of West Bengal
  • 25,000 school kids to undergo free dental check-ups
Kolkata, July 17, 2013: Dabur Babool, the leading natural toothpaste brand from the House of Dabur, today announced the roll-out of a mega social campaign in West Bengal aimed at providing information on oral hygiene to school children in the state. Under this campaign -- Dabur Babool Dental Camps Campaign – Dabur Babool aims to build awareness on the importance of oral hygiene and its relevance in overall health & well-being amongst 80,000 kids going to Government and Government-aided schools.
Under this initiative, a team of doctors would be reaching out to the 80,000 students studying in Class III – VIII in seven districts of Bengal, including Kolkata, and educating them on various aspects of Oral Care, besides conducting free dental check-ups.
Talking about the initiative at New Horizon School at Bhawanipur in Kolkata -- one of the schools covered under the mega campaign -- Mr. Rana Banarjee, Category Head – Oral Care, Dabur India Ltd. said: "Dabur is committed to its motto of being dedicated to the health & well being of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids in Bengal."
Under the campaign, the team of doctors would conduct free dental check-up of an estimated 25,000 school kids from more than 100 Govt. and Govt.-aided schools in the districts of Kolkata, North 24 Pargana, South 24 Pargana, Bardhaman, Midnapur, Bankura and Hoogly. "So far, in the first week of the campaign we have provided oral hygiene education to 23,440 school kids in 40 schools and 5,856 students have undergone dental check-up," Dr ….. dental expert from Apollo Hospitals, who is part of the team of doctors conducting the programme, said.
"Babool Toothpaste is a natural toothpaste packed with the proven do good benefits of Babul tree 'Acacia Arabia'. The Babul herbal extract in Babool Toothpaste has anti-bacterial power that fights against germs, keeps your gums healthy and teeth strong. This initiative will also help us spread information about the benefits of a potent natural ingredient like Babul and its benefits in effective dental care," said Mr. Banerjee.
To further encourage the kids, Dabur Babool is also running a slogan writing contest wherein the participating kids need to write a slogan on oral care basis their learnings from participating in the dental awareness camps. The Top Three slogan writers would win a personal computer, while the next 10 best entries would win a set of IQ books and the next best 100 entries would win school bags.
About Dabur's Oral Care Range:
Dabur India Ltd operates in the toothpaste market with highly differentiated product portfolio -- Dabur Red Toothpaste, Babool and Meswak. Red toothpaste is an Ayurvedic offering validated by science for keeping dental problems away. Babool toothpaste has the known and proven ingredient Babul for the value seeking consumers, for strong teeth. Like Babool, Meswak has the unique ingredient of Meswak for complete oral care. With this portfolio, Dabur offers effective oral hygiene solutions for every Indian. The efficacy of our products is not only proven by technology but billions of Indians swear by it.
About Dabur India Ltd
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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