Jul 21, 2010

Dabur Amla Hair Oil Gives Visibly Blacker Hair vs Ordinary Coconut Oil: Now Proven with Consumer Panel

Press release

New Delhi
Wednesday, July 21, 2010
  • A Panel Of Experts On Hair Endorses The Natural Goodness Of The Magical Fruit Amla On Delivering Blacker Hair
Kolkata, July 21st, 2010: Dabur India Ltd., India’s leading natural Health and Beauty Care Company, today shared the results of an independent consumer research initiated by it to evaluate the superirority of Dabur Amla Hair Oil in comparision to ordinary coconut hair oil. Sharing the results of the consumer study in an expert discussion session titled – “Discover The Mystique of Amla for Giving Women Rich, Black Hair”, the company, with more than 125 years of expertise in developing natural health and bueaty products, claimed that Dabur Amla Hair Oil makes hair visibly blacker vs ordinary coconut hair oil*.
Taking part in the expert discussion session, Dr S K Luthra, Deputy Head, R&D (Personal Care), Dabur India Ltd. said, “Amla has always been identified for its properties that give black and lustrous hair. With modern day lifestyle, hazards like pollution, exposure to sun takes away the blackshine of hair leaving it dry, limp and dull. Amla hair Oil works as a natural sun protector for your hair, as it protects hair from the harmful UV rays. The fact that Dabur Amla Hair Oil gives visibly blacker hair in comparison to ordinary coconut oil is proven from a recent consumer study carried out by an independent agency on regular use of products in a metro under the expert supervision of a senior dermatologist.”
In order to share the details of the research basis which the brand is claiming the superiority of it in giving visibly blacker hair in comparison to ordinary coconut hair oil, the brand have taken this PAN India initiative titled ‘Discover The Mystique of “Amla” for Giving Women Rich, Black Hair’ which is a platform of expert comment, discussion, guidance from our expert panel. Ms. Jeesa Gupta who has pioneered in natural remedies for skin and hair care in Kolkata and Ms Reshma Smbtani, the franchise owner of Juice Salon, Kolkata and a very well known celebrity hair stylist have formed part of the expert panel after their hand on experience with the goodness of Dabur Amla Hair Oil. (Detailed profiles attached for reference)
Speaking on the occasion, Ms. Reshma Smbtani added, “Black hair has always been ultimate desire and epitome of beauty for women across all ages. Black hair is always in-fashion. One can experiment with different style with healthy, black, lustrous hair. Nature has, in its fold, a plethora of remedies that can help keep a woman’s crowning glory full of life, black and lustrous. One of such gifts of nature is the magical fruit Amla. The goodness of Amla is undisputed as it prevents premature graying of hair and stalls hair fall, making it visibly blacker. Almost all of my clients of all age groups crave for black hair which goes with any occasion, any dress and style! And I suggest them Amla hair oil massaging as one of the easier ways to get that desire fulfilled”
Reitertating the beauty of black hair, Ms. Jeesa Gupta said, “Taking care of hair forms an essential part of our beauty regime. Our hair too needs sufficient care and pampering like our skin and body especially when it’s soft and delicate. Chemical products if used over a period of time take away the natural sheen of the hair. Natural products such as Amla oil is a proven remedy which offers several benefits as it gives it a strong protection from the UV rays and pollution. Regular massaging of the scalp with natural products such as Amla oil is essential to give the much needed visibly blacker hair as compared to ordinary coconut oil apart from giving protection from environmental hazards”.
Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. It is today the largest hair oil brand in the country with over 35 million consumers. The brand has always being synonymous with beauty & has been endorsed by well-known celebrities reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee. Dabur Amla Hair Oil is a brand that has constantly evolved as the epitome of beauty for Indian women. The brand has come up with renewed focus on increasing its market share further and has launched a host of initiatives to win the hearts and minds of consumers across the country. Popular Tamil cine star Sneha has recently been signed up as the new brand ambassador for Dabur Amla Hair Oil.
About Dabur 
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for skin care.
For further information, contact:
Byas Anand / Abhijit K Borah
Corporate Communications
Dabur India Ltd.
Ph.: +91-9811994902 / +91-9654080123
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:corpcomm@dabur.com

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