December 21, 2017

Dabur Amla Hair Oil announces Hunt for Miss North India Princess 2017

Press release

Lucknow

Lucknow, December 21, 2017: Dabur Amla Hair Oil, India’s largest hair oil brand from the House of Dabur, today announced the launch of its mega model hunt – Dabur Amla Miss North India Princess 2017. The pageant is being organized to discover the most beautiful and fresh new face of North India, a face that embodies the values of Dabur Amla -- strong, healthy, long and beautiful hair.

“Dabur Amla Hair Oil has always been synonymous with beautiful, long and heathy hair. It enriches hair, making them strong from inside and beautiful from outside to keep you looking gorgeous all-day long. Dabur Amla hair Oil has always been associated with inner strength along with external beauty and has been known as the key behind strong, healthy, long and beautiful hair. This mega model hunt is another step forward in that direction which is focused on “Mazbooti main hi hai asli Khoobsoorti”. With Dabur Amla Miss North India Princess, we are seeking to offer young girls across cities of North India a platform to showcase their beauty and also enter the world of mainstream modeling,” Dabur India Ltd Marketing Head-Hair Care Mr. Rajat Nanda said.

The hunt for North India's most beautiful face would be conducted in colleges and institutes in North India. The on-ground activation will cover cities across three states -- Delhi-NCR, Uttar Pradesh and Punjab. Girls from the age group of 18 to 25 can participate in this contest by registering herself either at the on-ground kiosks being set up in their colleges or on www.missnorthindiaprincess.com.

The shortlisted contestants would be invited for a city audition to be held across three North Indian cities, including Lucknow, Delhi and Chandigarh, where from an independent jury will pick 20 finalists. The 20 girls would undergo a special grooming programme for four days in Lucknow, under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale which will be held at Lucknow. The Grand Finale would be judged by leading names from the beauty, fashion and entertainment industry.

“Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful. Dabur Amla Hair Oil has always showcased the epitome of strength & beauty for Indian women. We are excited to undertake this new initiative which is in line of our Brand Values “External Beauty is a reflection of Inner Strength“. Hair is very precious for each and every girl and hence they deserve only the best. As the preferred hair care brand of reigning Bollywood beauty queens for generations, Dabur Amla hair Oil is known to give nourishment & strength to hair,” Mr. Nanda added.

About Dabur Amla Hair Oil

Dabur Amla Hair Oil is one of the largest brand in Dabur India’s portfolio. It is also the largest Amla based hair oil brand in the country. The brand has always being synonymous with beauty & has been endorsed by reigning beauty queens of Bollywood like Kareena Kapoor Khan, Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor, Rani Mukherjee and Priyanka Chopra.

About Dabur India Ltd.

Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 133 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.

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