Jan 07, 2012

Dabur Amla Begins Asli Amla Star Ki Khoj From Lucknow

Press release

New Delhi
Saturday, January 07, 2012
  • Winner to feature in an ad campaign with brand ambassador Rani Mukherjee
Lucknow, January 07, 2012: The hunt for the Dabur 'Asli Amla Star' begins! Hundreds of girls from Lucknow made a beeline today to the Phoenix Mall in the city flaunting their crowning glory as Dabur Amla Hair Oil hosted the first-ever Dabur Asli Amla Star Ki Khoj – a unique contest to identify the girl with the best hair in the town. 
Ms Sana Siddique from Lucknow was crowned the winner at the finale held this evening. The winner will now be featured in an advertising campaign along with Bollywood celebrity and Dabur Amla Hair Oil Brand Ambassador Rani Mukherjee. 
The contest was kick-started 3 days back in Lucknow with the Dabur Amla team visiting number of prominent colleges in Lucknow promoting the contest amongst the girl students. The team also visited several hot spots and markets in the city to spread information about the contest. In all, more than 1,000 girls from Lucknow applied to participate in the contest, making it one of the biggest star hunt in Lucknow in recent times. 
The contest finale was held today in Phoenix Mall in the city where hundreds of participants turned up from 12 noon onwards. A hair expert judged them in terms of the length, strength and beauty of their hair and 12 girls were shortlisted for the final round held at 5 PM today. Renowned beauty expert from Lucknow and owner of Innovative Cure Health & Beauty Institute Ms Anuradha Gupta and popular RJ from Radio Mirchi judged the final 12 contestants to select the winner. 
Today’s finale in Lucknow also marks the national launch of the Dabur Asli Amla Star Ki Khoj campaign. Under the campaign, the Dabur Amla team will go to 13 cities including 6 cities of UP – Lucknow, Noida, Gorakhpur, Kanpur, Varanasi and Allahabad -- to hunt for the lady with the most beautiful hair in each town and crown her as the Dabur Asli Amla Star. 
Speaking on the occasion, Ms. Niyojita Yadav, Product Manager - Dabur Amla, Dabur India Ltd, said: "Dabur Amla Hair Oil is proud to host this contest in Lucknow. We are really excited to see such enthusiasm among all the lovely girls of Lucknow. The idea behind the contest has been to make women of Lucknow experience the Dabur Amla Hair Oil promise of long, strong and beautiful hair and also give the girls a platform to showcase their beauty at a national level. And it is fascinating to see hundreds of girls from Lucknow coming forward to be part of this experience." 
Excited at winning the coveted crown, Lucknow winner Sana Siddique said: "It's really fascinating to be adjudged the Dabur Asli Amla Star of Lucknow. Winning this crown and getting a chance to feature in an advertising campaign with my favorite cine-star Rani Mukherjee is like dream come true for me. I have been using Dabur Amla Hair Oil since my childhood regularly and thanks to that, my hair has become stronger and beautiful which eventually helped me stand out and win this coveted contest." 
About Dabur Amla Hair Oil 
Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. It is today the largest hair oil brand in the country with over 55 million consumers. The brand has always been synonymous with beauty & has been endorsed by well-known celebrities and reigning beauty queens of Bollywood like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee. Dabur Amla Hair Oil is a brand that has constantly evolved as the epitome of beauty for Indian women. 
About Dabur India Ltd 
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For Details :
Mr. Byas Anand/ Abhijit K Borah Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 PH.:- +91-9811994902/ +91-9654080123 Fax: 95120-4374935 Email: corpcomm@dabur.com

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