Varanasi, November 13, 2018: As part of its commitment to safeguard the health of the future generation, Dabur Chyawanprash, the flagship healthcare brand from the House of Dabur, today announced the launch of a mega awareness initiative aimed at securing the health underprivileged kids across the country. Under this initiative, Dabur Chyawanprash – together with Dr. Parmeshwar Arora, M.D. (AY) B.H.U. Varanasi Gold Medalist & Senior Consultant- Sir Ganga Ram Hospital -Delhi – will conduct Immunity sessions to educate children on the need to build a stronger immune system to fight against changing season, common bacteria and viruses.
The first leg of this drive was flagged off in Varanasi today with a special session conducted for more than 200 kids from Vishal Bharat Sanstha. The session was aimed at creating awareness among kids to fight Illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritional diet.
Speaking on the occasion, Dabur India Ltd Marketing Head-Health Supplements Mr. Rajeev John said, "Dabur Chyawanprash has been committed to helping every Indian achieve the strongest immunity for over 100 years. This initiative is a leap forwards towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of Immunity besides providing Chyawanprash to these Kids.
Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 12 cities in India i.e. Varanasi, Lucknow, Amritsar, Jaipur, Ahmedabad, Kolkata, Patna, Bhopal, Raipur, Pune, Nagpur and Chandigarh.
Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U., Sir Ganga Ram Hospital, Delhi, said, “During cycles of season change there is a sudden temperature change, which leads to infections & illnesses like cough , cold & flu Enhancing immunity is an effective way to fight diseases like Cold and Cough, Respiratory problems, low immunity. Dabur Chyawanprash is an effective solution to boost ones immunity needs through changing weather cycles.”
Chyawanprash, is an around 3000-year old well-known Ayurvedic formulation, used for boosting immunity and helps provides resistance against common day to day infections like cough and cold. The key ingredient of Dabur Chyawanprash is Amla (Indian gooseberry) which is known for its immunity building properties. Other ingredients like Guduchi, Pippali, shatavari, vidarikand, haritaki, Kantakari, Kakdashingi, Bhumyaamalaki, Vasaka, Pushkarmool, Prishniparni, Shalparni, etc helps in alleviating the common infections and allergies of respiratory system. An amalgamation of these ingredients makes Dabur Chyawanprash a perfect blend of herbs to provide immunity for a better health in the winter season.
About Dabur India
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.