November 1, 2012

Vatika Shampoo Range Relaunched In A Best-Ever, Premium Avatar

Press release

New Delhi

Vatika Shampoo Range Relaunched In A Best-Ever, Premium Avatar

Thursday, November 01, 2012
  • New range has more effective, premium natural ingredients like olive oil, Black Olive and Tea Tree Oil
  • Priyanka Chopra signed as brand ambassador for the brand
New Delhi, November 1, 2012: India’s most-preferred natural hair care brand Vatika, from the House of Dabur, is being relaunched in a premium avatar. The range – branded Dabur Vatika Premium Naturals – is enriched with more efficacious and premium natural ingredients like henna, olive oil, Black Olive, Almond, Lemon and Tea Tree Oil, and is proven to provide your crowning glory the goodness of nature. Dabur India Ltd also announced the signing of Bollywood star Priyanka Chopra as the new face of Dabur Vatika Premium Naturals Shampoo range.
The all new, best-ever Dabur Vatika Premium Natural shampoo range includes – Dabur Vatika Premium Naturals Henna & Olive shampoo for satin silk hair & hair fall control, Dabur Vatika Premium Naturals Black Olive & Almond Shampoo for natural black hair & hair fall control, Dabur Vatika Premium Naturals Lemon & Tea Tree Oil Anti-Dandruff shampoo for dandruff-free hair & hair fall control and Dabur Vatika Premium Naturals Lemon & Heena Anti-Dandruff shampoo for dandruff-free satin silk hair. The active ingredients in each of these products are proven to have high efficacy in providing complete hair care solution the natural way.
“Vatika is an iconic, Natural beauty brand and among the fastest growing shampoo brands in the country today. It enables consumers to enjoy exceptional hair care without the fear of harmful chemicals. In our endeavour to cater to our consumer’s evolving hair care needs, we have relaunched Vatika, in a more effective, Best ever Vatika Premium Naturals avatar. The new Vatika Premium Naturals shampoo range, developed post extensive R&D, is fortified with the goodness of proven natural hair care ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals,said Dabur India Ltd. Category Head-Hair Care Mr. Ajay Motwani.
It is proven to give upto 5X soft, smooth, shiny hair, and hairfall control from the first wash. The new range of Vatika Premium Naturals Shampoos comes in attractive premium packaging and will be available in both sachets and bottles.
On her association with the brand, Ms Priyanka Chopra said: “I am a strong believer in the goodness of nature for my daily hair care routine. The scientifically-proven and chosen ingredients in the all new Dabur Vatika Premium Naturals shampoo range is a unique offering for women like me and offers the goodness of nature for the best treatment of my hair. I have personally experienced the benefits of making a switch to naturals, and hence I am endorsing the biggest natural shampoo brand in the country.”
“We will be launching a 360-degree national media campaign to communicate the new Vatika Premium Naturals range. The campaign, featuring Priyanka Chopra in thematic TVCs, brings alive ‘Natural’ hair care with a fresh, engaging ‘Can your hair dance’ creative idea’. The brand has been moving forward on its strong growth trajectory and ended the second quarter with a 40.2% growth. The new initiative is expected to further boost the growth momentum,” added Mr. Ajay Motwani.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935


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