May 23, 2013

Sonakshi Sinha is the new face of Dabur Vatika Hair Oil

Press release

New Delhi

Sonakshi Sinha is the new face of Dabur Vatika Hair Oil
Thursday, May 23, 2013
  • Tollywood star Samantha Prabhu to endorse the brand in South
New Delhi, May 22, 2013: Dabur India ltd, the country's leading natural health and beauty care company, today announced the signing of Bollywood star Sonakshi Sinha as the new brand ambassador for its hair oil brand – Vatika Enriched Coconut Hair Oil. The brand also announced Samantha Prabhu, who is the leading superstar from Southern film industry, as the celebrity ambassador for the south Indian markets. This is for the first time that the leading hair oil brand would be endorsed by two leading ladies from Bollywood and Tollywood at the same time.
Commenting on her association with the brand, Sonakshi said, "All the styling aids and chemical products I use through the course of the day is bound to take a toll on my hair. And then of course, there are the usual problems of pollution and stress, which just damages my hair further. I've tried oiling my hair regularly, but that still doesn't seem enough to counter all the ill effects suffered by my hair on a daily basis. That's when I discovered Vatika Enriched Coconut Hair Oil; it was recommended to me by my stylist actually. And since then I've been regularly massaging my hair with Vatika and the results speak for themselves…my hair looks simply awesome! Vatika is a pure coconut oil enriched with 8 additional herbs like Heena, Amla, Lemon and Neem, which provides that extra nourishment my hair needs. I'm sure anyone who's tried this oil and made it part of their hair care regime feels like I do…I love it and I don't know what I'd do without it! "
Expressing similar views and her experience with the brand, Samantha said "I have been using regular coconut oil to nourish my hair for long, until I realized that in today's hectic lifestyle, where I am exposed to so much of stress and pollution, my hair needs some extra nourishment. This realization made me try Vatika Enriched Coconut hair oil as it comes with the goodness of pure coconut oil enriched with Henna, amla and 8 proven, special ingredients of nature, which are known to be highly beneficial to hair. Now I make sure to regularly get a head massage done with Vatika Enriched Coconut Hair Oil, as it provides extra nourishment to my hair, giving it body & radiance while taking care of the critical balance of nutrients. I am so happy to now endorse the brand which I have been an ardent fan of for years now."
A new advertising campaign, featuring Sonakshi would be launched soon, while a special campaign featuring Samantha in regional languages would be launched this month across various media in South. "The modern Indian woman leads a rich & vibrant life. She styles/colors her hair to suit different occasions, be it a wedding celebration or a dance performance or a party, placing excessive stress on her hair as she has to expose them to harsh sunlight/pollution/hard water, to hairstyling hot irons, coloring processes etc. For hair subjected to such stresses, the nourishment of plain coconut oil is just not enough. She needs the extra nourishment of Vatika enriched coconut hair oil, clinically proven to offer superior hair fall control than coconut oil, and trusted by millions of women for more than 20 years. It consists of the nourishment of pure coconut oil enriched with 8 time-tested herbs –Henna, amla, lemon, Triphala, Brahmi, Neem, Rosemary Oil, Kapurkachri, Soya Extracts, which give extra nourishment to hair naturally. We are delighted to announce Ms Sonakshi Sinha and Ms Samantha Prabhu as the new faces of Vatika. They have trusted Vatika with their demanding hair care needs, wherein they need to subject hair to the harsh arc lights and styling aids, in their film shoots. Their popular, hip, aspirational, youthful personality gels very well with Vatika which enjoys an expert, youthful, friendly image itself." Dabur India Ltd Category Head- Hair Care Mr. Ajay Motwani said.
About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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