Dec 12, 2011

Sonakshi Sinha Co-Creates professional Facial Kit Range For Fem

Press release

New Delhi
Sunday, December 18, 2011
  • Gold and Queens Pearl Facial Kits Launched
  • Marks Fems Entry Into Professional Facial Market
New Delhi, December 18th 2011: This wedding season, get ready to pamper your skin and give it that instant & long-lasting glow that you have always wanted. Fem, the most trusted beauty brand from the House of Dabur, today announced the launch of a range of professional facial kits - Fem Gold Professional Facial Kit & Fem Queen's Pearl Professional Facial Kit -- co-created with Fem brand ambassador and Bollywood star Sonakshi Sinha.
Unlike other facial products available in the market today Fem Gold Professional Facial Kit is the only range that has real Gold (Swarna Bhasma) in all the five products offered in the kit. Also, this is the only facial product that gives you an instant glow whereas other facials deliver results only after two to three days. Our extensive research shows that 93% consumers and 99% parlours agree that Fem Gold Professional Facial Kit gives a golden glow instantly.
"Being in the limelight is not easy. Since I am in public glare all the time, it is important for me to look beautiful and my skin to look refreshed. I can't afford to wait for days after a facial to get that glowing skin when I have to attend public functions. For those times, I needed a facial that rejuvenates my skin and gives me long-lasting glow instantly. Unlike other facials, which give results after two-three days, I needed a facial that gave me results instantly. That's when I reached out to Fem and its team of experts and expressed my concern. They truly understood me and that's how Fem Gold Facial Kit came into being. My need and Dabur's years of expertise together led to the creation of the new Fem Facial Kit range," said Ms Sonakshi Sinha.
Both the facial kits were unveiled today during a beauty workshop by leading beautician Ms. Bharti Taneja. The kits have been created exclusively for professional use and works in a five step process face cleanser, face scrub, face cream, face gel and face pack to give a visibly radiant face that glows with life.
Fem Gold Facial Kit -- formulated with real Gold (Swarna Bhasma), special anti-ageing properties and other moisturizing ingredients -- gives you an instant golden glow. This professional kit not only firms the skin but also leaves it rejuvenated and refreshed. The facial has Swarna Bhasma in all its five products, along with other enriching ingredients that create the magic to give you a healthy golden glow instantly.
Fem Queen's Pearl Facial Kit, on the other hand, has pearl extract in all its products and it also has a special Pearl Miracle Powder that helps reduce marks and lightens the skin tone, giving a flawless finish. Research has shown that 98% consumers and 100% parlours agree that it lightens spots and patches.
Speaking on the occasion, Dabur India Ltd Marketing Head (Skin Care) Mr. Sanjay Singal said: "At Dabur, we have always recognized and strived to meet the ever-evolving needs of our consumers. Today's women are exposed to a hectic, stressful and urban lifestyle which takes a toll on their skin. With Fem Professional Facial Kits, we are tapping into a big opportunity in professional space and our endeavor is to give superior result through differentiated offering. We have a large dedicated team for professional channel and we plan to utilize their expertise for making this kit available for parlors & salons."


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