Mar 08, 2010

Sabina from Amritsar Is Fem De Sohney Sohney Mukhde Of Punjab

Press release

New Delhi
Monday, March 08, 2010
  • Winner gets an opportunity to share her beauty experience on TV
  • Contest receives over 2,000 entries from across Punjab
Chandigarh, March 08th, 2010:  Fem Care, India’s leading and number one trusted fairness bleach brand, today announced the winner of its unique consumer & beauty initiative ‘Fem De Sohney Sohney Mukhde Of Punjab’. After several grueling rounds at the grand finale, Ms Sabina Bumra from Amritsarwalked away with the coveted title of Fem De Sohney Sohney Mukhde Of Punjab and an opportunity to come on mainstream television.
Ms Navneet Kaur of Patiala was adjudged the First Runner-Up while Ms Rubina Pannu from Ludhiana was the Second Runner-Up. The other prize winners included Ms Gurpreet Kaur and Mazma Mohd (both from Patiala). The contest had received an overwhelming response with over 2,000 entries from across Punjab. The winners were chosen from among the 15 finalists who were selected after several rounds of screening and auditions held across the five cities of Ludhiana, Amritsar, Chandigarh, Patiala and Jalandhar.
Of these, 750 participants were shortlisted for the five city finales. The 15 city finalists were selected by independent judges following several intense rounds of auditions – introduction round, the ramp walk round and a question-answer session. The finalists from each city also underwent a two-day rigorous grooming session with beauty experts before they came together to vie for the coveted title of ‘Fem de Sohney Sohney Mukhde of Punjab’.
The Grand Finale of ‘Fem de Sohney Sohney Mukhde of Punjab’ was organized at Punjab Kala Bhawan. The event was judged by an independent jury, which included popular singer Baba Sehgal and noted television singer & actor Meerra Sharma. This pageant was organized to discover Punjab’s beautiful, flawless, fair face, a face that personifies the brand attributes of Fem.
The glittering evening of the Grand Finale, anchored by young and popular Nimmi Singh, saw the 15 charismatic young girls dazzling the ramp showcasing a variety of dresses to impress the judges. Each of the promising contestants brilliantly vied with each other for the coveted crown, demonstrating their beauty and brains during the Question-Answer session. The event reached its crescendo with the announcement of the winner. Ms. Sandy, Winner of Awaaz Punjab Di-2, mesmerized the audience with some peppy music numbers too.
“As a pioneer in the bleach category, Fem – with this pageant – has taken its association with beauty a step further. This is a first-ever consumer beauty initiative taken by Fem and we are overwhelmed by the response received from Punjab. The amazing response that we have received for this innovative and one of its kind beauty contest has now prompted us to take this initiative to Maharashtra. The winners truly embody the values of Fem – fair and flawless skin,” said Ms. Medha Mohan, Brand Head-Fem.
About Fem
Fem Fairness Bleach is the undisputed leader in the bleach market in India and has gained the trust and confidence of millions of users over two decades. It doesn’t just give fairness by matching the facial hair to the skin tone, but also helps the skin get a lasting glow by removing the tan, removing dead cells & unclogging the pores. Fem Fairness Bleach is a fast and safe way to get a fairer and healthier skin. Just 15 minutes of application provides 15 days of radiant looking skin.
About Dabur
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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