Dec 04, 2012

Odonil Room Freshener Enters Gel Market; Signs Cine Star Samantha As New Brand Ambassador

Press release

New Delhi
Odonil Room Freshener Enters Gel Market; Signs Cine Star Samantha As New Brand Ambassador
Tuesday, December 04, 2012
Bangalore, December 03, 2012: Odonil, the leading home and air freshening brand from the House of Dabur, today announced the launch of Odonil Good Living range of refreshing air freshening gels. The company also signed South Indian cine star Samantha Ruth Prabhu as the new face of Odonil.
The new Odonil Gel will be available in four natural fragrances – Soothing Jasmine, Enamoring Lavender, Charming Citrus and Mystic Rose. With this launch, brand Odonil is establishing itself as the complete air refreshing expert, offering a variety of air care solutions for every space in your homes, said Dabur India Ltd Category Head-Home Care Mr. Rohit Gupta.
In view of the changing lifestyles of consumers and to meet the modern day need for convenience, Dabur has now introduced the new Odonil Gel. This new introduction from Odonil is meant for the living spaces in the home, such as drawing & living room, and is also equally convenient for use in cars as a natural air freshener. This attractive pack can be placed on a table or shelf, or conveniently hung on the wall,” Mr. Gupta said.
The new product will be available across the country in both modern trade as well as general trade outlets. “Odonil Gel provides superior bloom with a unique option to open & shut flow. Odonil Gel’s fragrant gelling agents with active ingredients evaporate on contact with air, masking any bad odour and giving a continuous long-lasting fragrance. It comes in an attractive and convenient new pack with a unique fragrance control feature. Each of the fragrances of Odonil Gel has been carefully chosen to create a truly distinctive and memorable experience. This launch will further consolidate Odonil’s position as the leader in the air freshener market,” he added.
Announcing the signing of Samantha as the new brand ambassador, Mr. Gupta said: “Odonil is today a leading brand in the air freshener market and is the most preferred choice for the modern Indian woman to not just make her living place smell good but also feel good. We feel that Samantha would surely be able to connect and more effectively communicate the brand’s benefits with the consumers.”
About Odonil
Want to keep your family in the best of their moods? Use Odonil Air Fresheners, which are today available in 'Block' as well as 'Room Freshener Spray' formats. Odonil Blocks are small space fragrancers which can be used in your bathrooms, cupboards etc. They are also available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'. Odonil Room Freshener Sprays can be used anywhere in your home. Just spray it and transform the mood of your family members.

About Dabur India

Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for fairness bleaches & skin care.

For Details :

Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935


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