Aug 22, 2013

Odomos Initiates Zero Tolerance Against Mosquito Campaign

Press release

New Delhi
Thursday, August 22, 2013
  • Spreads awareness on effective prevention from mosquito-borne diseases
Pune, August 22, 2013: Moving forward on its mission to help the city fight mosquito-borne diseases more effectively, Odomos -- India's most preferred personal application mosquito repellant brand from the House of Dabur -- today announced the launch of its mega initiative, ,Zero Tolerance Against Mosquito. Under this initiative Odomos – along with Health Care major Fortis – will be visiting schools across Pune & Mumbai to spread awareness about mosquitoes and educating school kids about effective prevention methods.
Odomos, through this campaign, will be reaching out to over 60,000 kids across 120 schools in Pune and Mumbai.  “As as brand we have been working towards helping people stay safe from mosquito borne diseases through product innovations by extensive R&D over the years. As an extension to that, we took up this social initiative to help build public awareness. Under Odomos Zero Tolerance Against Mosquito campaign, we will be spreading awareness about deadly mosquito-borne diseases and how children can protect themselves from such diseases. We will be educating the children about various methods to prevent mosquito breeding in their schools and homes and thereby preventing themselves from falling prey to mosquito bites," Mr Amit Garg, Brand Head – Odomos, Dabur India Ltd. said.
Contrary to popular perception, diseases like Dengue and Malaria are spread by daytime mosquitoes. Children, when they venture out to play in gardens or even while in school, are at risk of being bitten by these mosquitoes. Even people in offices are at risk of falling sick after being bitten by these mosquitoes. Odomos is the only personal application product that offers users complete protection from daytime mosquitoes that spread such life-threatening diseases. According to Ministry of Health, India recorded 50,000 dengue cases, including 242 deaths due to dengue, in the year 2012 alone. In the current year there have been 16,635 cases of dengue reported in the country with 57 cases of death till July 2013. According to National Vector Borne Disease Control Programme (NVBDCP) data, in the current year till the month of July itself, there have been 965 dengue cases have been reported in the state of Maharashtra, including 19 deaths. The state had 2,931 reported dengue cases last year including 59 deaths. While there have been 17,060 positive cases of Malaria reported in the state this year till July, there has been 24 deaths due to Malaria.
Commenting on this Senior Consultants, Internal Medicine from Fortis Healthcare mentioned, " Latest health data shows that there has been an 80% rise in Dengue cases this year. Maharashtra has reported the 4th most cases of Dengue so far. The need of the hour is to spread awareness around preventive measures so that people may safeguard themselves from vector-borne diseases. Zero Tolerance drive in schools is such an initiative and we are glad to help in dissemination of the cause"
Odomos offers 100% protection against mosquito bites. New advanced Odomos range uses a formula which masks the distinctive body odour that human skin emits. Therefore, the mosquito cannot detect the human being, making the individual invisible to the mosquito. “Conventional mosquito repellants, like liquid vapourisers, mats and coils, offer protection when one is in the closed confines of a room, whereas the Odomos personal application range offers protection not only inside the house but also when one is outdoors where the chances of getting bitten by disease-causing mosquitoes is very high. It is also certified to be safe for use on infants and children in a test conducted by leading paediatricians,” said Dr S V Devasthale, Head of R&D (Home Care), Dabur Research & Development Centre.
Schools would also be invited to participate in a competition and information will be sought from them on the various measures taken by schools to prevent mosquito breeding in their premises. The shortlisted schools will them be judged by an independent jury and the Top 5 Schools from across India will be felicitated.
About Dabur
Dabur India Ltd is one of India's leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India's most trusted name and the world's largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Real for fruit-based beverages and Fem for fairness bleaches & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935

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