Jan 27, 2014

The next generation in Haircare is here; Vatika launches First-Ever Enriched Olive Hair Oil

Press release

New Delhi
The next generation in Haircare is here; Vatika launches First-Ever Enriched Olive Hair Oil
Monday, January 27, 2014
Comes with the goodness of Olive, Almond Protein & Aloe Vera
Reduces hair fall by 50% and gives and gives Silky, Bouncy hair
New Delhi, Jan 27, 2014: Dabur India Ltd., India's most trusted natural personal care company, today announced the launch of Vatika Olive Enriched Hair Oil, further strengthening its presence in the perfumed light hair oil market. This is the first ever Vatika Olive hair oil in the country enriched with Almond Proteins and Aloe Vera. The new Vatika Olive Enriched Hair Oil comes with the proposition of offering consumers extra hair-fall control and non sticky, silky, bouncy hair.
Announcing the launch, Dabur India Ltd Head of Marketing – Vatika Hair Care Mr. Ajay Motwani said: "Vatika is the flagship hair care brand from the House of Dabur, and has evolved as the preferred hair oil of millions of consumers over the years with its value-added offerings that provide extra nourishment to hair through the right mix of carefully-chosen natural ingredients with do-good properties. With the new Vatika Enriched Olive Hair Oil, which has Olive oil enriched with proven exotic herbal ingredients like Almond proteins and Aloe Vera, we are offering consumers exceptionally superior natural hair care solutions at an accessible cost."
""With established Nourishment credentials for hair, Olives have been used for many years, globally in different formats to get silky, smooth and strong hair. Many hair experts regard olive oil as one of the best oils for hair fall control, making it the preferred massage oil for the scalp and hair in high end salons. Vitamin E present in olive hair oil helps protect hair against damage. Vatika Olive hair oil enriched with Almond proteins & Aloe vera nourishes hair from root to tip, arrests hairfall by 50%, and makes hair exceptionally bouncy & silky," Mr. Motwani added.
New Vatika Enriched Olive Hair Oil comes in two SKUs – 100 ml and 200 ml priced at Rs 60 and Rs 110 respectively. Vatika Enriched Olive Hair Oil has been developed after extensive R&D and has a special non-sticky formulation that makes it sensorially pleasant and gives silky, bouncy hair. A new 360-degree campaign, encompassing television, print and digital, would soon be launched to communicate the new launch and its benefits. Also a dedicated website www.olivehaircare.com has been launched for the new product to engage with digitally savvy, urban consumers active in the virtual world.
""To strengthen our presence in the 'branded coconut oil segment', we had extended brand Vatika with the launch of Vatika Enriched coconut oil with Hibiscus, in the South, which has already become a runaway success. With the national launch of the all new Vatika Enriched Olive Hair Oil, we hope to further strengthen our presence in the branded hair oil category." Mr. Motwani added.
About Dabur India Ltd.
Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit-based drinks and Fem for instant fairness & skin care.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 0120-3982000, 3001000 extn 2101/2508 Fax: 0120-4374935 Email:corpcomm@dabur.com


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