Dec 24, 2011

Nancy Gupta is Dabur Gulabari Miss Rose Glow (South) 2011

Press release

Saturday, December 24, 2011
  • Bags One-Year Modeling Contract & Cash Prize Of Rs 50,000
  • Top 3 Winners Stand A Chance To Be Miss India 2012 Finalist
Hyderabad, December 24, 2011:: Dabur Gulabari, the country's leading rose-based beauty brand, today organized the grand finale for the South Zone edition of its mega model hunt Dabur Gulabari Miss Rose Glow 2011 in Hyderabad. After four grueling rounds at the grand finale, Nancy Gupta from Hyderabad was adjudged the winner and walked away with a cash prize of Rs 50,000 and a one-year modeling contract. 
Ritu Verma from Hyderabad was adjudged the First Runner-Up and got a cash prize of Rs 30,000, while Tejaswi from Hyderabad was the Second Runner-Up and took home a cash award of Rs 20,000. The grand finale winner has been roped in for a modeling contract with India's leading modeling agency – Glitz Modeling. This would include portfolio shoots and modeling assignments for the winner. 
The three dazzling beauties and winners of the South Zone finale will be flown in to New Delhi for the penultimate round where they will join 9 other top contestants from rest of the country for a National Finale. The winner of this mega Finale, to be selected by a special jury, will get a Dabur Gulabari Wild Card entry as a finalist to the coveted Femina Miss India 2012. 
The contest had received an overwhelming response with close to 7,000 entries from across South India. After several rounds of screening and the audition held at Hyderabad on 18th of December 20 finalists were chosen. They underwent a week-long grooming programme in Hyderabad where experts from the field of fashion & beauty prepared them for the zonal grand finale held today at the Taj Deccan in Hyderabad. 
While coveted Cosmetologist and make over expert and owner of India's first Arabic beauty salon & spa Chash of India Shireen Khan groomed the contestants for last 5 days, special training sessions on hair and skin care were conducted. In addition the finalists were trained on communication and etiquette skills.
The Zonal Grand Finale saw the 20 charismatic young girls dazzling the ramp, showcasing a variety of dresses which included a blend of western and ethnic wears specially designed for the ocassion followed by a Question-Answer session with the judges. 
The Grand Finale of Dabur Gulabari Miss Rose glow of East 2011 was judged by an independent jury. This pageant has been organized to discover the fresh new face from the region, a face that embodies the core values of Dabur Gulabari - soft, fresh skin that glows like a Rose. 
"We are immensely touched with the overwhelming response received during Dabur Gulabari Ms. Rose Glow (South) 2011. After one-month long shortlisting and audition processs, we had selected 15 very promising, confident, bright and very talented girls who personify the values of Dabur Gulabari. We are proud to see three of them today making it to the final step towards getting that coveted wild card to Miss India finals. The brand has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With this we have taken Dabur Gulabari's association with beauty a step further in the region,” said Ms. Neha, Brand Head – Dabur Gulabari, Dabur India Ltd. 
About Dabur Gulabari 
The Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cream, Moisturizing Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment. 
About Dabur India Ltd 
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleach.
For Details :
Abhijit K Borah Corporate communications Dabur India Ltd. Mob: +91-9654080123 Fax: 95120-4374935

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