Friday, June 29, 2012
- Dabur Gulabari Launches Vanya Mishra Ko Banao Miss World campaign
New Delhi, 29th June: It is not every day that a simple girl from a small town gets to live her dream. But Dabur Gulabari made the dream come true for Chandigarh-based Vanya Mishra, Miss India World 2012, the girl selected to represent India at the Miss World 2012 contest to be held in China on 18th August 2012. She was in the national capital today looking for the secret beauty formula of Indian woman that can help her win the coveted Miss World title and crown. Helping her in this quest for secret beauty tips is her favourite natural skin care brand Dabur Gulabari. The Rose-based beauty products brand from the House of Dabur announced the launch of a mega nation-wide campaign “Vanya Mishra Ko Banao Miss World” to gather support and luck for India’s prettiest face.
Speaking about the initiative, Vanya Mishra said: “Thanks to Dabur gulabari, I got a wild card entry to Miss India 2012 finals, which eventually is now giving me the great honour of representing my beloved country India in the Miss World pageant. With this honour also comes a huge responsibility on me to live up to the expectations of millions of my well-wishers. I have already been putting in my best in preparing for the contest. Now I want the millions of women from India to come forward and help me in my effort by sharing with me their secret Dabur Gulabari beauty tips which can help me win the global beauty pageant.” Vanya’s tough journey from the by lanes of Jalandhar without any professional modelling experience to this surreal existence bore fruit after being declared the winner of Dabur Gulabari Miss Rose Glow contest in Jan 2012. This triumph gave her entry to the finals of Miss India contest as a Dabur Gulabari wild card and there has been no looking back since.
Vanya has invited women from across India to send in their special ‘Dabur Gulabari Beauty Tips’
. and help her get the Miss World crown back to the country. Women can send their Dabur Gulabari beauty tips by logging onto the facebook page www.facebook.com/daburgulabari
or by at www.dabur.com/en/beauty.
The Top Five tips, along with the pictures and names of the senders, will be featured in a leading newspaper and best beauty tips from all regions, selected by Vanya, would be published in the form of a Coffee Table Book – “Miss India’s Beauty Secrets”, presented by Dabur Gulabari”. The Coffee Table Book will be launched by Vanya Mishra.
She would also personally meet and thank the candidates for the Rose Glow beauty tips.
“It has been long since an Indian has won the Miss World crown and the whole country is expecting Vanya to get the crown back to India and break the 12 year long dry spell. Vanya won the wild card entry through the Dabur Gulabari Miss rose glow contest and we are proud that she went on to win Miss India. This campaign will help all her well-wishers to reach out to Vanya, wish her and even be instrumental in her winning the coveted crown. In turn, the well-wishers also stand a chance to gain national fame through this contest and get featured in a Coffee Table Book along with Vanya Mishra,” said Mr. Sanjay Singal, Marketing Head – Skin Care, Dabur India Ltd.
About Dabur Gulabari:
Dabur Gulabari is the only personal care brand offering the goodness of rose for skin care. Dabur Gulabari skincare range is packed with natural rose extracts that give you soft, smooth skin that glows like a Rose. Dabur Gulabari skin care range helps maintain moisture balance without leaving your skin oily. Besides protecting the skin from damaging elements and keeping it soft and untouched, natural rose extracts also help remove dryness and dullness giving your skin a rose-like radiance.
For Details :
Mr. Byas Anand Corporate Communications Dabur India Limited PH:- 95120-3982000, 3001000 extn 2101/2547 Fax: 95120-4374935 Email:firstname.lastname@example.org